Overview
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Welcome to The Ivy Collection, we embody timeless elegance and vibrant hospitality in every guest experience. Our iconic restaurants, situated across the UK and beyond, are celebrated for exceptional food, outstanding service, and the creation of unforgettable moments.
We are seeking an exceptional 360° Head of Creative to lead the creative vision across all touchpoints of our iconic brands.
We're looking for a conceptual thinker and creative leader who can develop big ideas and brand campaigns and roll up their sleeves to deliver best-in-class content and video storytelling.
This role is at the heart of shaping how our restaurants show up in the world - from brand identity and campaigns to the video, social, and experiential content that drive engagement, covers, and loyalty.
Key Responsibilities:
Key Responsibilities
* Define and evolve The Ivy Collection's creative direction and brand voice across all restaurants.
* Lead the development of idea generation, seasonal campaigns, and brand activations that connect emotionally with guests.
* Partner with marketing, PR, and operations to ensure creative concepts support business objectives while maintaining brand integrity.
* Bring innovative thinking to menu launches, restaurant storytelling, seasonal moments, new location launches, collaborations, and experiential events.
Video & Content Leadership
* Champion a "video-first, content-led" approach to storytelling across all brands.
* Oversee the creation of short-form and long-form video, photography, motion graphics, and social-first content.
* Ensure all content captures the essence of dining experiences, culinary craft, design, and guest moments.
* Collaborate with social and marketing teams to plan integrated content calendars that align with campaigns and peak trading periods.
Creative Production & 360° Execution
* Manage the full creative process for campaigns, content shoots, photo/video production, experiential installations, in-venue assets, and printed collateral.
* Oversee the delivery of visual storytelling across digital, print, social, in-restaurant, and event spaces.
* Stay on the front foot with emerging creative technologies (AI, CGI, motion, immersive experiences) to keep the brand innovative and relevant.
Leadership & Collaboration
* Lead, inspire, and develop a multidisciplinary creative team (designers, videographers, editors, copywriters, producers).
* Build strong partnerships with internal stakeholders (Marketing, Ops, PR, Culinary) and external agencies or freelancers.
* Create a collaborative culture that encourages innovation, creativity, and consistent high-quality output.
Brand Stewardship
* Act as guardian of The Ivy Collection's brand identity, ensuring consistency across all visual and experiential touchpoints.
* Balance creative excellence with commercial goals, focusing on driving covers, loyalty, and long-term brand equity.
* Evolve brand guidelines to reflect contemporary guest expectations while preserving the heritage of The Ivy.
Key Skills & Experience
Creative & Conceptual Excellence
* Proven ability to develop big creative ideas and 360° campaigns for premium consumer-facing brands.
* Strong conceptual thinker who can connect brand storytelling to business outcomes.
* Hands-on creative with the ability to guide both conceptual ideation and practical content production.
Video & Content Expertise
* Deep experience in storytelling through video, photography, and content creation.
* Skilled at directing shoots and guiding teams or agencies to deliver high-quality visual content.
* Knowledge of platform-specific formats (Instagram, TikTok, YouTube, in-venue) and how to optimise creative for each.
Leadership & Collaboration
* Experienced in leading multidisciplinary creative teams and managing external partners.
* Collaborative approach, able to partner with marketing and operations to translate commercial priorities into compelling creative.
* High energy, solution-oriented, thrives in a fast-paced, multi-brand hospitality environment.
Preferred Qualifications
* 7+ years in a senior creative leadership role (agency or in-house, ideally in hospitality, luxury, lifestyle, or entertainment).
* Hands-on proficiency with Adobe Creative Suite, Final Cut Pro, After Effects, or equivalent tools.
* A strong portfolio of 360° creative work (campaigns, content, experiential, social).
* Passion for content creation, storytelling, food, dining, and hospitality.
The Opportunity
This is a pivotal role at the intersection of creativity and commerce, shaping the way The Ivy Collection connects with guests across every channel and touchpoint.
You'll lead a 360° creative function - balancing big-picture concept development with hands-on content production- to keep The Ivy Collection culturally relevant, visually distinctive, and commercially impactful.
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