* Develop and deliver a marketing strategy aligned with business goals
* Lead and develop a high-performing, multi-location team
* Oversee brand, campaigns, content and trade marketing (B2B & B2C)
* Ensure compliance with advertising and industry regulations (CAP, ASA, MHRA)
* Support product launches and international market growth
* Work cross-functionally with Sales, Product and E-Commerce
* Monitor performance and drive ROI
* Manage external agency relationships
* Contribute to broader commercial strategy
What You’ll Bring:
* Senior marketing experience in a regulated sector (vaping, healthcare, alcohol, FMCG)
* Proven leadership of in-house and remote teams
* Expertise in brand, campaign and content marketing
* Strong grasp of compliance and regulatory frameworks
* Experience across international markets preferred
* Commercially aware with strong communication skills
* Knowledge of digital and e-commerce channels (without trading responsibility)
* Willing to work from Darwen and travel as needed
What’s On Offer
* 30 days holiday increasing with service
* Life Insurance Benefit
* Cashback Health Care Plan (Westfield Health)
* Discounts on Retail & High Street products (Westfield Rewards)
* Discounts on our products to assist with smoking cessation
* Cycle to Work Scheme
* Additional enhanced benefits with service (access to company caravan, enhanced family friendly benefits)
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