Commercial Director
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Location: South West (UK)
Package: Base Circa £110k - £140k (Negotiable) significant bonus benefits
Role Overview
We are seeking an exceptional Commercial Director to join a growing Retail / Manufacturing business operating across the UK and European markets. With established retailer relationships and a diverse product portfolio, the business is poised for significant expansion. Reporting directly to the CEO, the Commercial Director will be a key member of the senior leadership team, responsible for shaping and executing the commercial strategy that drives sustainable revenue growth, profitability, and market expansion.
Key Responsibilities
* Develop and execute a comprehensive revenue growth strategy across all channels and territories (UK & EU).
* Identify and pursue strategic partnerships and new market opportunities to expand reach and revenue streams, with a primary focus on UK and European retail.
* Lead market expansion and category growth initiatives by identifying emerging trends, new customer segments, and additional retail channels.
* Oversee pricing models, contract negotiations, and commercial strategies to optimise profitability.
* Shape and execute data-driven commercial initiatives that support customer acquisition, retention, and revenue growth.
* Establish and refine outbound sales strategies to generate demand and close high-value deals, particularly within the UK and European retail sectors.
* Optimise sales enablement strategies, ensuring the commercial team is equipped with the necessary tools, resources, and product knowledge.
* Hold full accountability for the company's revenue performance, leading and developing the sales organisation to deliver ambitious growth targets.
* Align sales, marketing, and product functions to ensure a cohesive and customer-focused commercial approach.
* Champion cross-functional collaboration, ensuring product development, brand strategy, customer insight, and sales execution are fully integrated.
* Work closely with departmental leaders to respond effectively to market trends, retailer requirements, and consumer demand.
Required Experience
* FMCG Expertise: Deep understanding of FMCG retail dynamics, with a proven ability to build strategic partnerships with major customers across the UK and EU.
* Scaled Growth Track Record: Demonstrated history of leading an SME business through accelerated growth (e.g., from £20m to £80m in turnover).
* Market Share & Turnover Growth: Evidenced achievements in growing market share and increasing turnover within competitive retail environments.
* Commercial Acumen: A data-driven leader with strategic thinking and strong execution capabilities, combining analytical rigour with a focus on customer relationships to drive performance.
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