PPC Manager - Manchester
As a PPC Manager, you'll play a critical role in our client's business growth strategy. Reporting to the Head of Digital Marketing, you'll develop, implement, and optimize high-performing PPC campaigns to achieve our client's business objectives. Your expertise will drive lead generation, increase website traffic, and maximise conversions.
Responsibilities:
1. Build, launch, and manage innovative PPC campaigns focused on KPI and ROI.
2. Develop and implement PPC strategies aligned with business objectives.
3. Manage PPC budgets and adjust bids to optimize ROI.
4. Analyse campaign data to generate insightful reports and optimize campaigns for maximum ROAS.
5. Conduct thorough keyword research and create compelling ad copy.
6. Collaborate with internal teams to ensure maximum campaign performance.
7. Stay updated with the latest PPC trends and best practices.
Requirements:
1. Minimum of 3 years of relevant experience in managing PPC campaigns.
2. Proficiency in analytics tools (Google Analytics) and tracking/conversion optimization.
3. Strong numerical and literacy skills.
4. Ability to produce accurate, commercially focused MI that tracks against business KPIs.
5. Up-to-date with digital marketing trends.
6. Enthusiastic with a desire to learn and grow.
7. Experience in paid search and display advertising.
Desirable:
1. Degree educated.
2. Experience in a regulated financial service environment.
3. Experience running financial services campaigns.
Benefits:
1. Friendly and inclusive working culture.
2. Hybrid working options.
3. Generous holiday allowance and birthday leave.
4. Employee Benefits Scheme.
5. Continuous Learning and Development opportunities.
Interested? Please Click Apply Now!
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