Walker and Sloan are working exclusively with an award winning marketing agency in London. Due to some fantastic growth they are looking for a Marketing and Business Development Director to join them on a full time basis in their London offices.
As Marketing & Business Development Director, you’ll operate at the heart of our Growth team, leading the strategy and execution of business development, sales, and marketing plans that fuel our ambitious growth plans.
A true marketing expert, you’ll blend strategic thinking, creativity, and operational expertise to design and run high-impact programmes and campaigns that raise our profile, generate demand, and nurture opportunities.
Working with the Chief Growth Officer and Growth Team, you’ll shape and execute creative, differentiating marketing strategies that establish as the Destination Agency for both clients and top-tier talent. You’ll take ownership of demand and lead generation programmes, working closely with Client Directors to seamlessly transition opportunities through the sales funnel.
With a deep understanding of marketing’s role across the entire customer journey, you’ll not only drive pipeline growth but also contribute to shaping a world-class client experience. If you thrive in a high-performance, growth-focused environment and love turning strategy into results, this is your chance to make a real impact.
What you’ll be responsible & accountable for
→ Responsible for marketing and business development strategies that achieve our growth objectives, generate leads and contribute to our revenue targets
→ Responsible for developing, delivering and measuring high-quality, creative marketing campaigns with a particular focus on demand, and lead generation through content, events and PR
→ Responsible for establishing and refining processes, standards and frameworks to ensure consistent, thorough and high-quality delivery of marketing activity
→ Responsible for managing social team and ensuring activity on our social media channels aligns with the agencies marketing efforts
→ Responsible for building strong relationships with Heads of Departments which are essential to accessing the skills and support you need to deliver our own marketing efforts, and providing them with the marketing support to represent their service lines within the agency client offering
→ Responsible for agency awards programme, entries and maximising impact of wins
→ Accountable for marketing performance, quality and impact of marketing activities
When you’re successful in this role
→ You’ll shape and run a marketing strategy that delivers MQLs into our sales funnel and raises the profile of the agency within the industry
→ You’ll be connected into departments across the agency, and work in close partnership with Client Directors to make the most of every MQL coming into the agency
→ You’ll be a centre of gravity for the agency, aware of, co-ordinating and maximising opportunities and ensuring that everyone contributes their part towards our successful marketing efforts
→ In addition your performance will be measured on the number of MQLs generated monthly