Senior PPC Strategist – Comparison Sites (Gambling Experience Ideal)
Salary: £50,000–£55,000
Location: Hybrid / Remote (UK-based)
Employment Type: Full-time
About Our Client
Our client is a fast-growing business operating in competitive comparison markets. They are looking for a strategic leader to shape the future of their paid acquisition efforts and drive growth across multiple verticals.
The Role
This is a senior, strategy-focused position where you’ll own the PPC vision, develop scalable frameworks, and identify new opportunities for expansion. If you have experience in comparison websites and ideally gambling, casino, sports betting, or iGaming, this is an exciting opportunity to make a significant impact.
Key Responsibilities
* Define and lead PPC strategy across all markets
* Identify new verticals, geographies, and audience segments
* Develop frameworks for campaign structure and testing
* Stay ahead of industry trends and competitor insights
* Mentor junior PPC specialists and ensure best practices
* Oversee performance reporting and deliver actionable insights
What We’re Looking For
* 4–6+ years’ PPC experience with a strong strategic focus
* Proven success in competitive comparison sectors
* Strong analytical and commercial mindset
* Experience mentoring junior team members
Desirable:
* Gambling/iGaming PPC experience
* Knowledge of compliance (ASA, UKGC, Google Ads policies)
* International market expansion experience
What’s on Offer
* Salary of £50,000–£55,000
* Strategic leadership role with real influence
* Opportunities for progression and innovation
* Flexible working environment and supportive team culture