National Account Manager – Off-Trade (Grocery Focus)
Hybrid | Premium Craft Beer | £55,000–£65,000 + Bonus + Benefits
This fast-growing and flavour-obsessed craft beer brand is on a mission to bring bold, beautifully balanced brews to the masses – and they’ve built a cult-like following in both the on- and off-trade as a result. With new listings secured and huge ambitions for the future, they’re now looking for a commercially sharp National Account Manager to drive growth across the grocery channel.
The Opportunity
You’ll be the go-to commercial lead for grocery customers – owning key accounts, developing JBPs, and unlocking new opportunities within the off-trade. Reporting into the Sales Director, you’ll play a vital role in shaping the brand’s off-trade strategy, building long-term relationships with buyers, and helping the business scale sustainably and creatively.
This is a high-impact role where your voice will be heard, and your wins will be felt across. the business.
Key Responsibilities
Full P&L ownership for major grocery and high-volume off-trade accounts
Build and deliver customer-specific JBPs and promotional strategies
Lead commercial negotiations, range reviews and NPD pitches
Collaborate with marketing, operations and production to ensure customer excellence
Identify and convert new business opportunities in the wider off-trade
Deliver against ambitious growth targets while protecting brand equity
About You
You’re an experienced National Account Manager with a strong track record in the off-trade – ideally managing grocery customers like Tesco, Sainsbury’s, Waitrose or Ocado. You combine commercial acumen with a deep love of brand – and you’re excited to play a hands-on role in the next chapter of a challenger brand's growth story.
The Must-Haves
Proven off-trade experience, ideally within grocery
Passion for premium, craft or FMCG brands
Strong commercial and negotiation skills
Entrepreneurial mindset – proactive, solutions-focused, and adaptable
A genuine love of great beer is a bonus
Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.
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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
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