Senior Marketing Analyst
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GO INSPIRE are trusted to deliver improved communications performance by some of the UK’s most notable household brands in both regulated and non‑regulated markets.
Our end‑to‑end service offering incorporates data insight and analytics, end‑to‑end outbound and inbound document management, creative design, commercial print, and highly personalised customer communications, across all channels.
We underpin our services with innovative technologies that allow clients to self‑serve together with a passion and expertise to deliver our clients’ commercial outcomes. For any elements not directly provided in-house, we source ‘best‑in‑market’ products and services from our supply chain, including consumables, alternative formats and accessible media services.
Main Objectives
* To deliver quality analysis and interpretation that is right first time, delivered on time and in a way which the client finds useful and insightful, and creates a ROI for them.
* In‑line with the agreed client briefs and timescales, provide:
* General data insight and analysis
* Data preparation relating to marketing campaigns across all channels
* Post‑campaign analysis
* Reporting and forecasting
* General queries relating to the Account or customer data
* Aim to exceed the client expectations on service, ensuring:
* Client projects are always completed to agreed timescales and quality levels
* The client values GI’s contribution to their business
* All analysis is accurate, QC’d correctly and supported by suitable interpretation
* The GI Insight approach to data marketing and client management is always followed
* All data practices completed are compliant with internal data management processes
* Ensure any insight provided passes the “so what” and “how does this create value” test
* Where possible, go further than what the client says they want to provide what they need to create value
* Provide support to the respective line manager with scheduling resource and prioritising activity to ensure utilisation levels are maximised and project timescales are met
Requirements
Required Data Related Experience
* 3+ years’ experience in an Analytics, Insight or Database Marketing role – client or service side
* Solid data analysis and interpretation skills – ability to articulate the “so what”
* Solid knowledge of MS Excel – pivots, charts/graphs, use of standard functions (v look‑ups, etc.)
* Experience of SQL Management Studio, specifically:
* Knowledge of relational database principles i.e. data structures, field types, data types, primary/foreign keys, etc.
* General data manipulation using T‑SQL – i.e. designing select, update, append, make‑table queries
Preferred Data Related Experience
* Knowledge of IBM Modeller, SAS, SSAS or statistical modelling programs
* Knowledge of database marketing principles such as Basket Analysis, Decision Trees, Regression Analysis and Clustering
Required Professional Skills (Role Specific)
* Experience in stakeholder management
* Experience working to deadlines and ability to shift quickly into new tasks
* Experience in automation principles and a strong desire for efficiency
* Ability to adjust communication styles based on the audience
Required Professional Skills (General Role)
* Written and presentation skills
* Good listening and communication skills
* Strong initiative
* Strong team player
You may be required to carry out other duties within your reasonable competence.
At certain times, it may be necessary to work outside normal office hours to deliver to agreed deadlines.
Other information
This job description is not exhaustive and is intended to focus upon the main duties and responsibilities of the position. Go Inspire reserves the right to update this job description on an as and when required basis to achieve and maintain flexibility in line with business requirements. The individual’s duties also include any other duties that are required from time to time in line with business requirements.
Health & Safety Responsibilities
All employees have legal duties for health and safety. These include taking reasonable care for your own health and safety and that of others who may be affected by what you do or do not do; co‑operating with your employer; correctly using work items including personal protective equipment in accordance with training or instruction; and not interfering with or misusing anything provided for your health, safety or welfare.
Information Security & Data Protection Responsibilities
All employees have a responsibility for information security and data protection within the company; this includes abiding by the company’s policies and procedures relating to information security and data protection and any applicable legislative requirements including GDPR.
Seniority level: Entry level
Employment type: Full-time
Job function: Analyst
Industries: Printing Services
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