Marketing Executive
Nikura|London|£30,000–£40,000
The Role
We are looking for a hands-on, execution-focused Marketing Executive to join our small and growing marketing team. This role is ideally suited to someone with a passion for marketing, a curiosity about what makes it work, and an interest in ecommerce. The role spans three core areas (email, influencers, and social), giving you the opportunity to work and learn across some of the most important channels in a D2C business.
This is a role for someone who wants to be in the details and make things happen. You will be contributing directly to the business, making sure campaigns, offers, emails and content work to maximum effect. If you want to accelerate your marketing and ecommerce career in a fast-paced D2C environment, this is the role for you.
About Nikura
Nikura is a fast-growing direct-to-consumer business founded in 2016. We manufacture and sell essential oils, carrier oils, fragrance oils and waterless diffusers from our facility in North London, shipping millions of bottles a year to retail customers across the UK. We operate with precision, pace and a problem-solving culture, and are entering the most ambitious phase of our growth to date.
Key Responsibilities
CRM & Email Marketing
* Develop and contribute creative campaign ideas, content concepts and offer structures
* Draft compelling campaign copy across promotional, lifecycle and seasonal sends
* Help brief and manage our external content agency to produce email assets to a consistently high standard
* Build, upload and execute campaigns end-to-end in Klaviyo
* Monitor and report on campaign performance, drawing out clear commercial insight rather than raw metrics
* Support the development of automated flows including welcome, post-purchase and re-engagement sequences
Influencer & Creator Management
* Identify, vet and onboard content creators and influencer partners aligned to the Nikura brand
* Manage ongoing influencer relationships including briefing, content coordination and approvals
* Use outreach and influencer management tools (including automation where relevant) to run an efficient and scalable programme
* Track and report on influencer performance across reach, engagement and commercial impact
* Stay close to emerging creators and platform trends to bring fresh partnership opportunities to the team
Social Media
* Work with an agency to manage Nikura's organic social calendar across Instagram, TikTok and Facebook
* Help brief and coordinate with our creative content agency to produce high-quality content
* Identify trends, seasonal moments and brand stories to keep our social presence relevant and engaging
* Monitor performance and engagement, using data to refine content strategy over time
This is a varied role with genuine scope for progression. Your time will be split across all three areas (starting with approximately 50% on email, 25% on influencers, and 25% on social), with the balance likely to evolve as you develop and the team grows.
About You
Essential Experience
* 1 to 3 years of experience in a marketing, ecommerce or social media role, ideally within a D2C or consumer brand environment
* Hands-on experience with email marketing (campaign execution, copywriting and performance tracking)
* Working knowledge of influencer or creator marketing, including outreach, briefing and reporting
* Strong understanding of social media platforms, content formats and organic growth
* Excellent written English communication skills with a sharp eye for copy and detail
* Highly organised, with the ability to manage multiple workstreams simultaneously in a fast-paced environment
* Analytical mindset, comfortable working with performance data and translating it into actionable insight
Desirable Experience
* Hands-on experience with Klaviyo or a comparable ESP
* Familiarity with content briefing and agency management
* Experience in a high-growth or scaling business
* Genuine interest in beauty, wellness, or home fragrance
* Interest in AI and how it can be applied to marketing, content and campaign execution
What We Offer
* Salary of £30,000 to £40,000 depending on experience
* Hybrid working (three days per week in our Tottenham, North London office)
* A monthly allowance of Nikura essentials, work laptop and full desk setup
* A high-growth environment with genuine scope for career progression as the team scales
Hiring Process
* Stage 1: Introductory video interview with the Head of Growth
* Stage 2: Final in-person interview at our Tottenham office
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