Social Media Manager
Department: IT
Employment Type: Permanent
Location: Send, Surrey
Description
Berkeley Group IT (BGIT) provides a wide range of BAU (Business as Usual) and project services to 2,600+ colleagues in more than 20 operating companies across The Berkeley Group.
Our vision is to be the Group’s technology partner of choice, delivering excellent service to a world class business.
We are seeking a Social Media Manager to join our growing digital marketing team. The primary responsibilities include managing the group’s social accounts, producing content, and overseeing regional accounts. This position also involves community management and responding to customers on review platforms. The role is for 5 days in 7, requiring some weekend working.
This role will is based in Send (Woking) but will relocate to Cobham in the next 6 months. Access to a car essential, due to office locations
The role
* Leading on content creation for our group channels for Instagram, Facebook, and YouTube.
* Managing the content calendar with a mix of your own content and curating content from the regional teams. Create the right mix of brand and local development content.
* Influencer/Creator management: Helping identify and work with relevant influencers and creators
* Grow audience and engagement using boosting/paid advertising whilst coordinating with the performance manager and our media agency.
* Advise and support the local marketing managers on their local development social media accounts.
* Manage and grow internal use of Hootsuite: the group social media platform
* Manage access and security for all social media accounts
* Respond to customer comments and direct them to the appropriate customer service teams if follow-up or deeper conversation is required.
* Manage our group Trustpilot account.
* Oversee the regional Google My Business accounts (over 50 GMB pins/locations) and provide best practices to the regional teams.
* Stay current with social media platforms, industry trends, and best practices, and implement necessary updates
* Working with the Performance Marketing Manager to improve our paid social media.
* Working with the wider digital team to help devise content to be used across various digital channels (Web, SEO and email).
* Analyse competitor social media activities.
* Maintain and reinforce messaging, brand voice, and tone.
Experience required
* Experience in running corporate social media in a large, complex organisation.
* Proven experience as a Social Media Manager, or similar role.
* Strong understanding of social media platforms, their respective audiences and strategic advantages.
* Frequent user of multiple social media channels, staying up to date on the latest social trends and best practices
* Strong organisational skills with the ability to meet deadlines in a fast-paced environment, working from multiple offices.
* Excellent written and verbal communication skills including adapting copy to the Berkeley Tone of voice.
* Creative thinker with a keen eye for detail and a passion for content creation.
* Be able to adapt to the tone of voice of the business to ensure this is shown and consistent in all content.
Software skillset
* Adobe video editing is preferable.
* Use of Canva Pro preferred.
* Use of Hootsuite is preferable.
Why join us?
* 25 days annual leave, increasing with service to 33 days.
* Health and wellbeing benefits including Private Medical Insurance.
* Lifestyle benefits including access to an online discount platform.
* Berkeley Foundation volunteer day.
* Private pension plan.
* Group life assurance.
The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.
Internal applicants: If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.
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