Role profile
Marketing and Business Development Executive (B2B Consultancy)
Location: Hybrid (home-based, ideally North West England, with occasional in-person meetings)
Salary: £34,000–£38,000 + bonus (on target = c£2k) + profit share + growth share scheme.
About us
We are a growing change management consultancy helping organisations deliver complex transformation and business change. As we scale, we’re investing in how we reach, engage, and win new clients – and this role is fundamental to that effort.
We get high scores in our climate survey and colleagues particularly comment on the collaborative culture, and the opportunity to own and lead activities that make a real difference to our performance.
The role
We’re looking for a commercially‑minded Marketing and Business Development Executive to help us grow awareness of our brand, generate leads, and support client acquisition and sales activity.
This is a hands‑on role at the intersection of marketing, sales, and digital tools. You’ll take ownership of some day‑to‑day marketing and outreach activity, while also helping us improve how we use systems, data, and automation to drive growth.
It’s an ideal opportunity for someone with good experience in the key areas, who wants to broaden their skills in a small, ambitious business – gaining real responsibility and having a clear path towards a future management role.
What you’ll be doing
Marketing & campaigns
* Helping to plan and deliver outbound marketing campaigns across channels (primarily LinkedIn and digital platforms).
* Creating and managing engaging content (posts, articles, campaign materials): working directly with our Sales Directors to support them with channel management and promotion.
* Scheduling and managing campaign activity with our Head of Marketing, tracking engagement and performance, and reporting to management.
* Continuously improving how we position and communicate our services in the B2B market, generating new ideas and helping us adopt even better promotional practices.
Business development support
* Identifying and researching target clients, sectors, and opportunities.
* Helping generate and qualify leads through outbound activity and follow‑up.
* Working with Sales Directors to prepare insight and briefing materials to support sales conversations.
* Working with the sales and marketing team to manage inbound enquiries and coordinate next steps with the sales team.
CRM, tools and optimisation
* Working with our Head of Sales to manage and maintain our CRM (Pipedrive) and outreach processes, co‑ordinating with promotional campaigns.
* Tracking activity, maintaining accurate records, and supporting reporting at weekly sales and growth meetings.
* Identifying opportunities to improve efficiency using automation and AI tools, work with our Head of Technology.
* Contributing to improving how our website, CRM, and outreach channels work together.
Continuous improvement and growth
* Testing new approaches to outreach, content, and engagement – working with our Head of Marketing to evolve our channel mix, optimisation, and media mix.
* Bringing ideas on how we can better use digital channels and tools, and supporting our increased use of AI.
* Playing a key role in evolving our go‑to‑market approach as we grow.
Key success measures
* Growth in market awareness of PiC.
* Increase in the volume of client conversations.
* Delivery of promotional materials and events to plan.
* Improvement in the range of our marketing mix, and our facility to use a wide supporting systems and technology.
What we’re looking for
Essential
* Probably five or more years’ experience in a marketing, business development, or a business growth‑focused role (ideally B2B). We need someone who can bring good, current, practical experience with the maturity and confidence to work with minimal supervision.
* Experience running or supporting digital marketing campaigns (e.g. LinkedIn).
* Strong written and verbal communication skills, with the ability to support content production.
* Comfortable using CRM systems and digital tools.
* Highly organised, proactive, diligent and reliable, and able to manage your own workload in a remote environment.
Desirable
* Experience in a consultancy, professional services, or B2B environment.
* Familiarity with tools such as Pipedrive, LinkedIn, Surfe, Canva.
* Understanding of SEO, web content, or analytics.
* Interest in using AI and automation tools to improve marketing and sales processes.
Typical qualifications and experience (the more of these the better)
* Degree or diploma in Business Studies or Marketing.
* Certification and / or experience with CRM systems – using them effectively and efficiently to drive growth.
* Campaign ownership, and / or account management responsibility.
* Experience across the full business development and sales lifecycle, with evidence of helping improve performance.
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