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Performance Marketing Manager (Full-Time/Remote), Brighton
Client: Digital Smile Planning
Location: Brighton, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
4
Posted:
27.06.2025
Expiry Date:
11.08.2025
Job Description:
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.
Smile is committed to revolutionising healthcare accessibility and affordability in Australia. It is the top-rated dental cover provider in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies across Australia.
Since 2017, Smile has been operating successfully with a globally distributed team.
The Role
Role Objectives
This performance marketing role seeks an experienced marketer with a proven track record in driving growth using paid platforms such as Google Ads, Meta Ads, Bing Ads, TikTok, and others. The goal is to increase revenue and sales for Dental Cover products.
The role reports to the Head of Marketing and is part of the Retail and Corporate Dental Cover divisions. It is a full-time position (40 hours/week), with at least 6 hours of overlap with 8 am-5 pm GMT+10 (Brisbane time).
Key Responsibilities
* Strategic Campaign Development: Develop and execute paid search and social campaigns, create platform-specific ad creatives, optimise campaigns for ROI, and collaborate with sales teams.
* Own the Complete Funnel: Generate leads and revenue through targeted campaigns, monitor and optimise funnel performance, and address issues proactively.
* Budget Management: Manage PPC and paid social budgets effectively.
* Testing: Develop hypotheses, implement A/B testing for ads and strategies.
* Performance Reporting: Generate reports on campaign metrics and provide insights for improvement.
* Explore New Platforms: Identify new advertising opportunities, collaborate with creative teams, and align strategies with organic efforts.
KPIs
* Growth in dental cover sales (acquisition)
* ROI and Customer Lifetime Value
* Customer Acquisition Cost optimization
Ideal Profile & Requirements
Must have extensive experience with paid advertising platforms, a growth mindset, excellent English skills, and high integrity. The role suits someone passionate about excelling and achieving results, with references to support this.
What's on Offer?
* 100% remote work
* Full-time stability
* Work within a compatible time zone
* Join an established, successful company
* Contribute to a meaningful mission
* Work with top-tier leadership and a supportive culture
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