Marketing Executive (In Memory) - Internal only
Salary Grade D Contract type Permanent Hours Full Time Location Poole, Dorset, England Location description Hybrid, with expectation to be in Poole 1 day a week Interview date w/c 27 October Closing Date 23-10-2025 Reference 20532 Documents (please view all documents)
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Internal vacancy
The RNLI actively promotes continuous development within the organisation and is only seeking applications from current RNLI employees and volunteers at this time. If this position is not filled internally it may be re-advertised openly. #LI-DNI
About us
Our purpose is simple, to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue.
We’re looking for a Marketing Executive to join our Legacy and In Memory Marketing Team. The Marketing Executive will sit within the In Memory pod working across Tribute Funds, Launch a Memory & In Memory stewardship and other In Mem warm supporter activity.
We’re looking for a Marketing Executive to join our Legacy and In Memory Giving Team to specialise in the planning and delivery of campaigns, and in developing the supporter engagement and specific onward journeys to encourage emotional connections and future legacy and in memory giving. This team supports the RNLI by raising funds through gifts left to our charity in Wills and in memory giving. This is an important time for the RNLI’s Legacy and In Memory fundraising team. With 6 out of 10 lifeboat launches funded by legacies this will be a key area of focus for the charity going forwards.
Your role
As a flexible Marketing Executive, you will be tasked with focus on the following areas:
3. Supporting Marketing Managers to deliver marketing campaigns, projects, and other fundraising activity
4. Campaign planning, briefing and administration on a range of channels, from print to digital.
5. Supporting on campaign delivery and briefing our in-house data and creative teams.
6. Building and maintaining excellent relationships with a wide range of stakeholders and volunteers
7. Understanding and interpreting data to help inform and develop marketing activities
8. Managing purchase orders and timely goods receipting invoices
About you
You’ll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy and in-memory giving.
To be considered for the role as our new Marketing Executive you will need:
9. Experience in planning and managing fundraising/marketing campaigns
10. Be capable of building strong and collaborative working relationships, both within the existing team but also with other teams and multiple stakeholders across the organisation
11. Confidence in understanding campaign performance data and communicating results and optimisations to stakeholders.
12. Proven experience of working across multiple projects to tight deadlines
13. To have excellent communication skills (both spoken and written)
14. An understanding of in-memory fundraising (desirable)
So, as a Marketing Executive with a proactive ‘can do’ attitude, high attention to detail and excellent organisation skills, wanting to see and support our organisation’s aim to reduce drowning, this could be the role for you. Please apply via the button shown.