Position Summary
The EMEA Senior PR & Communications Executive position is a strategic role in the implementation of communications programmes designed to create and maintain a favourable public image for the organisation.
This team member should be a communications and public relations professional, capable of assisting in projects and project teams, and producing content of the highest calibre.
The position may focus in any of several professional areas, including media relations, storytelling, press familiarisation tours, PR agency relations and event support and staffing.
Essential Duties and Responsibilities
1. Assists in executing the global PR strategy as well as individual local strategies as relevant to secure impactful media coverage for Celebrity Cruises, subject matter experts, products and services, and events, including pitching and engaging reporters, facilitating media interviews and support for local market executives
2. Builds and maintains key professional relationships with significant media outlets
3. Helps to direct the activities of external agencies and internal teams as needed
4. Coordinates and executes local efforts as outlined by the global strategy and road map
5. Coordinates strategic communications programmes, which may include promotions, press trips, press conferences, brand events, executive briefings, and more
6. Handles incoming media inquiries
7. Coordinates innovative approaches to generating coverage in the media, drafts press releases, drafts briefing documents including talking points and statements
8. Tracks press coverage, key performance metrics, writes coverage reports and creates and maintain clips and media lists
9. Coordinates individual press trip requests and liaises with appropriate personnel on requests
10. Stays abreast of latest industry developments, trends, and shifts in the travel industry. Performs other duties as required. Manages and tracks billing and programme results
11. Supports leadership on budget/expense control and reporting, department and/or brand related
12. Supports in the management of the EMEA PR budget, $1.2M
What We’d Love You To Have
13. 3-5 years of PR agency, public relations, journalism or corporate communications experience
14. Experience with brand media relations
15. Experience with metrics programmes like Cision, etc.
16. Flexibility to work outside normal hours and travel as appropriate (domestic & international)
17. Experience in travel industry and working for a global company ideal, but not essential
18. Strong ability to interact with senior leaders and build effective relationships within the company, public, guests and media
19. Strong planning capabilities to identify and prioritise communication strategies and activities as well as to meet the deadlines required to support media and business needs
20. Strong writing skills. Message creation experience a plus
21. Excellent research, written, verbal and presentation skills
22. Detail oriented with strong organisational skills and the ability to work in fast-paced, high volume environment
23. Strong skills in pitching and comfortable reaching out to top tier media
24. Understanding of social media, influencers and emerging media
25. Stellar project management, planning, evaluation, and analytical capabilities
26. Demonstrate the ability to quickly analyse situations and alternatives and make prudent decisions
27. Proficient in Microsoft Office, i.e Word, Excel, PowerPoint