Posted: 8 June
The role
Position SummaryThe EMEA Senior PR & Communications Executive position is a strategic role in the implementation of communications programmes designed to create and maintain a favourable public image for the organisation.
This team member should be a communications and public relations professional, capable of assisting in projects and project teams, and producing content of the highest calibre.
The position may focus in any of several professional areas, including media relations, storytelling, press familiarisation tours, PR agency relations and event support and staffing.
Essential Duties and Responsibilities
Assists in executing the global PR strategy as well as individual local strategies as relevant to secure impactful media coverage for Celebrity Cruises, subject matter experts, products and services, and events, including pitching and engaging reporters, facilitating media interviews and support for local market executivesBuilds and maintains key professional relationships with significant media outletsHelps to direct the activities of external agencies and internal teams as neededCoordinates and executes local efforts as outlined by the global strategy and road mapCoordinates strategic communications programmes, which may include promotions, press trips, press conferences, brand events, executive briefings, and moreHandles incoming media inquiriesCoordinates innovative approaches to generating coverage in the media, drafts press releases, drafts briefing documents including talking points and statementsTracks press coverage, key performance metrics, writes coverage reports and creates and maintain clips and media listsCoordinates individual press trip requests and liaises with appropriate personnel on requestsStays abreast of latest industry developments, trends, and shifts in the travel industry. Performs other duties as required. Manages and tracks billing and programme resultsSupports leadership on budget/expense control and reporting, department and/or brand relatedSupports in the management of the EMEA PR budget, $1.2M
What We’d Love You To Have
3-5 years of PR agency, public relations, journalism or corporate communications experienceExperience with brand media relationsExperience with metrics programmes like Cision, etc.Flexibility to work outside normal hours and travel as appropriate (domestic & international)Experience in travel industry and working for a global company ideal, but not essentialStrong ability to interact with senior leaders and build effective relationships within the company, public, guests and mediaStrong planning capabilities to identify and prioritise communication strategies and activities as well as to meet the deadlines required to support media and business needsStrong writing skills. Message creation experience a plusExcellent research, written, verbal and presentation skillsDetail oriented with strong organisational skills and the ability to work in fast-paced, high volume environmentStrong skills in pitching and comfortable reaching out to top tier mediaUnderstanding of social media, influencers and emerging mediaStellar project management, planning, evaluation, and analytical capabilitiesDemonstrate the ability to quickly analyse situations and alternatives and make prudent decisionsProficient in Microsoft Office, i.e Word, Excel, PowerPoint
