Vacancy NameBrand Marketing Lead Vacancy NoVN1177 Job TypePermanent LocationHatfield Job Details
Brand Marketing Lead
Contract type:Permanent
Location:Hatfield (Hybrid working - 3 days in the office)
Working hours per week:40 hours
Level:Lead
Application Closing Date:Wednesday 28th January 2026
About us
Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value.
We’re Ocado Retail, a market-leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket,. Not only is Ocado.com the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind, our same-day grocery delivery service.
About the team and the role
The Brand Marketing Lead is a critical role responsible for leading and executing the marketing initiatives that will deliver our brand strategy—increasing awareness, consideration, and ‘brand love.’ You will directly manage the teams that bring our brand to life through above-the-line (ATL) advertising, editorial content, and brand marketing partnerships, implementing creative and bold activity that helps Ocado to cut through and stand out from the crowd. Equally you will collaborate across the business to drive a variety of brand initiatives.
What you’ll do
Strategy & Brand Direction
1. Brand Roadmap: Continue to define the long-term brand roadmap/strategy and the "Reasons to Believe" (RTBs) that differentiate Ocado in the market. Lead the annual brand planning process inc. setting ongoing stretch objectives for our brand health metrics. Managing the ongoing brand reporting process and regular brand review process.
2. M&S Partnership: Manage the brand marketing relationship with M&S and actively ensure M&S is a prominent part of our strategic brand roadmap, ensuring our marketing plans are aligned and mutually beneficial.
3. Commercial Accountability: Own the total brand budget. You are responsible for the strategic allocation of spend across advertising, print, and partnerships to drive the best results for the business.
Advertising & Media Leadership
4. Creative Excellence: Set the creative ambition for our brand advertising. You will challenge our agencies and internal creative partners to deliver bold and distinctive work that builds long-term brand equity.
5. Media Strategy: Work with media partners to define our channel strategy—deciding where and how we show up (TV, Cinema, OOH, etc.) to reach our target audiences most effectively.
6. Agency Relationships: Working with the Marketing Director, lead the high-level relationship with our lead creative and media agencies, ensuring they are integrated and working toward our common brand goals.
Team Leadership
7. Team Management: Lead and develop a high-performing team, including the Brand Marketing Manager and the Print & Partnerships Brand Marketing Manager.
8. Integration: Ensure the advertising, magazine (Ocado Life), and partnership teams are not working in silos but are following one clear brand vision and equally champion this vision across all Ocado divisions.
Print & Editorial Oversight
9. Ocado Life Magazine: Oversee the strategy for our customer magazine, ensuring the content is high-quality, commercially relevant, and reinforces our brand positioning.
10. Social and Influencer Collaboration: Collaborate with the social and influencer team to ensure consistency and integration across plans.
11. Innovation in Print: Look for new ways to use print and physical touchpoints to build customer loyalty and brand love.
Partnerships & Innovation
12. Strategic Partnerships: Identify and land innovative brand partnerships/sponsorships that reach new audiences or add value for existing customers.
13. Marketing Opportunities: Work with external partners to create unique marketing moments that get people talking about Ocado.
Performance & Influence
14. Reporting: Use brand health data and commercial metrics to show senior leadership the impact of our advertising and brand activity.
15. Internal Advocate: Be the voice of the brand across the business, ensuring other departments understand our strategy and goals.
Who you are
16. Experience: You have significant experience leading brand teams in a retail or consumer-facing business, with a track record of delivering major ATL advertising campaigns.
17. Strategic Thinker: You can look beyond the next campaign to see how the totally of brand activation (advertising, sponsorship, owned, earned etc.) all work together to build a brand. You spot the next big thing and how we can leverage our strengths to create cut-through
18. Advertising Savvy: You have a strong "creative eye" and the ability to judge creative work against a strategic brief. You understand the levers of a successful media plan.
19. Partnership Experience: You have experience managing complex relationships with big-name partners and high-profile stakeholders.
20. Editorial Eye: You understand the value of content and "storytelling," whether that’s through a 30-second ad or a 60-page magazine.
21. Mentor: You are an experienced people manager who enjoys helping teams develop their skills and careers.
What’s in it for you
By joining Ocado Retail, you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and career in online retail.
If that’s not enough to tempt you, you’ll also get access to loads of great benefits to sweeten the deal. Here’s a taste of what we offer:
Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.
Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.
Our Hiring Process
Lucky for us, we receive a high volume of applications and genuinely appreciate the time and effort invested by every candidate. To ensure a fair and thorough process, every application is reviewed by a member of our team. If your skills and experience are a strong match, a Talent Partner will contact you to discuss the role and guide you through the next steps of our hiring process.
Your Application and AI
In the spirit of innovation, we welcome you to use AI tools in your application, just as we use them in our own business at Ocado Retail. However, as you leverage this technology, please don't lose sight of the most important element: your unique self. Your experiences, passions, and personality are what truly set you apart. Ensure that your application still authentically conveys who you are and why you're a great fit for us.
Everyone’s welcome