Director, Digital Content Strategy - Cytiva
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At Cytiva, one of Danaher’s operating companies, our work saves lives and we are united by a commitment to innovate for tangible impact. You will thrive in a culture of belonging, harnessing Danaher’s system of continuous improvement to turn ideas into impact.
Working at Cytiva means being at the forefront of providing new solutions to transform human health, with customers ranging from fundamental biological research to vaccines, new medicines, and cell and gene therapies. You will have opportunities to grow and contribute to meaningful challenges with colleagues who care for one another, customers, and patients.
The Director, Digital Content Strategy is responsible for our core flagship product Cytiva.com. This role requires leading a branded-house website strategy that drives both information value for customers and revenue objectives. You will ensure a consistent brand voice across content while optimizing the site to meet customer needs and business goals. You will implement and oversee the content strategy for Cytiva’s website, aligning with the company’s goals, brand identity, market position, and global audience.
This position reports to the Director, Brand Content Strategy and is an on-site role located in a Cytiva hub in Marlborough, MA; Amersham, UK; or Krakow, Poland.
What you will do:
* Lead a cross-functional team of content creators, editors, and marketers to produce high-quality, engaging content that reflects value proposition, drives traffic, and converts visitors into leads.
* Collaborate with marketing, sales, product development, and customer service teams to create cohesive narratives and strategies that enhance the customer journey and drive business objectives.
* Analyze content performance and user engagement metrics to inform content strategies, optimize user experience, increase profitability, and drive the website’s evolution as a long-term profit center.
* Champion brand consistency across all digital content, establishing guidelines and processes that ensure a unified brand narrative and ensure compliance with legal and regulatory standards.
* Stay ahead of industry trends, digital marketing innovations, and competitor strategies to keep Cytiva's website and content at the forefront of the Biotechnology and Life Sciences sector.
Travel, Motor Vehicle Record & Physical/Environmental Requirements:
* Ability to travel – 10% as needed.
Who you are:
* A strategic thinker with a Bachelor’s degree in digital marketing, marketing, or communications and a proven track record of leading content strategy and marketing efforts in a global multinational environment.
* 5+ years of demonstrated experience transforming a website into a significant profit driver through innovative content strategies and digital marketing techniques.
* Skilled in analyzing digital content performance and making data-driven decisions, with proven analytics experience and knowledge of SEO best practices.
* Exceptional communicator with storytelling skills, able to convey complex ideas in compelling, easy-to-understand ways for a global audience and across customer segments.
* Agile and adaptive, comfortable navigating the fast-paced, matrixed environment with strong leadership to inspire and manage a diverse creative team.
It would be a plus if you also possess previous experience in:
* Technical proficiency in CMS, web analytics tools, and a basic understanding of web technologies (HTML, CSS).
* Proficiency in CSS, HTML, and familiarity with the Agile framework, with the ability to leverage these skills to enhance content delivery and user experience.
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Check out our benefits at Danaher Benefits Info. Join our winning team today. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com.
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