JOB PURPOSE :
Working within the Company brand values, mission statement and vision, carry out marketing and promotional activities across all divisions of the Company, to further develop the Company’s International brand recognition and support the achievement of sales targets.
KEY ATTRIBUTES:
* Excellent organisational abilities
* Excellent attention to detail
* Good creativity and new idea generation
* Excellent written and verbal communication skills
* Strong IT skills – preferably with design and marketing software such as Adobe InDesign and Photoshop, Mail Chimp, Social Media analytics software etc. Experience of web CMS systems and CRM.
* Hard working – prepared to work outside of normal office hours when required
* Proven budgetary and analytics experience
* Good time and project management – able to multi-task and work efficiently to deadlines
MAIN RESPONSIBILITIES
Within the framework of the Company-wide sales and marketing strategy and agreed marketing budgets, produce, implement and review an annual Marketing and Communication Plan to include:
1. Digital & print advertising strategy
2. Social Media strategy
3. Exhibition, events & sponsorship programme
4. New Product launch programme
5. Brand and sustainability messaging
Oversee and/or carry out the organisation, administration and coordination of:
1. UK and Overseas exhibitions
2. Sales literature – including brochures, datasheets and regulatory documentation
3. Brand ambassador engagement and content generation
4. Advertising and editorial copy for all marketing channels
5. Press release generation and case study/ whitepaper copywriting in liaison with technical department.
6. Creation of Newsletters, mailshots and e-shots. Distribute though e-mail software.
7. Data segmentation and management (in conjunction with sales teams).
8. Point of sale material
9. Packaging design
10. Social media posts and related content – imagery and video.
11. Customer surveys
To manage the activity and contribution of the Marketing Assistant, which may include, but not be limited to website management, news blog updates, social media updates, eShot creation, event organisation, Data Management (CRM, Mailchimp, website, media contacts), social media and web analytics, in-house literature design, administrative tasks and other ad hoc requirements.
To work in conjunction with US based Marketing Executive, setting the and within the company-wide marketing and brand strategy framework, work with them to build brand visibility and awareness in the USA.
When required and within agreed budgets, work with trusted marketing, design & creative contractors or other agencies to assist in marketing activity, including, copy writing, website management & SEO, production of new printed and on-line sales literature, videos, photography and other marketing collateral.
Ensure website is up to date in terms of images, technical data, contact information, new products & Work with external SEO agency to ensure the website is effectively optimised relating to the company’s marketing & sales strategy. Work with external agencies to facilitate this where necessary. This is to include assisting in the development of new websites when appropriate.
We endeavour to reply to all applications, however, if you haven`t heard from us within 7 days, you have been unsuccessful with this particular role. You are very welcome to apply to future advertisements placed by Grafters Recruitment Consultants / Grafters Accountancy Personnel