Ecommerce / Marketing
PR and Social Lead
Position: PR and Social Lead
Location: North West
Salary: £35k-£45k depending on experience
Job Reference No: EC06
Recruiting Consultant: Sarah
Details
PR and Social Lead Overview
This fast-growing, trend-setting ladieswear brand are looking for a passionate and creative PR and Social lead to elevate the brand voice, own the social strategy and drive standout presence across press, influencers and the wider fashion scene.
PR and Social Lead Key Responsibilities
1. Own and evolve the organic social strategy (primarily Instagram and TikTok)
2. Guide content planning, calendar creation and execution with your Social Media Executive
3. Collaborate with creative and ecommerce teams to delivery campaign-first content
4. Monitor trends and competitor activity to keep social presence fresh and reactive
5. Report of key KPIs, engagement, growth and ROI
6. Oversee the influencer marketing program
7. Champion community management, growing and engaging with the loyal audience
8. Develop and implement seasonal PR strategies aligned with brand campaigns and launches
9. Secure top-tier press coverage across digital and print
Manage PR agency relationships