Overview
Get AI-powered advice on this job and more exclusive features. At McLaren, our mission is to set the standard for high performance in sport. Everyone, in every part of the team, has a role to play. So if you want to test your ideas with the world watching and measure progress in milliseconds, you belong here. High performance starts with you.
Purpose of the role
The purpose of this role is to lead the digital strategy, marketing campaigns and content creation for our commercial partners across McLaren’s digital channels. We’re looking for a leader who can bring out the best in their team, has strong cross-functional skills and extensive experience engaging with partners/clients. You’ll create industry-leading brand campaigns for our partners through end-to-end planning, production and delivery of best-in-class content. You will provide consultancy to our commercial partners and to our partnership teams, helping translate contractual rights into engaging content for McLaren’s global fan base.
Role dimensions
This is a full-time position reporting to the Head of Digital Marketing and forming part of McLaren Racing’s broader digital team. You’ll work closely with partnerships, content and social media teams, and will hold line management responsibilities as a member of the Digital Leadership Team.
The role offers hybrid working, with a requirement to be onsite at the McLaren Technology Centre in Woking, UK at least three days per week. McLaren operates in a fast-paced, high-performance environment, and due to the nature of racing and social media, the role will involve regular weekend work, unsocial hours, and may include occasional travel.
Principal Accountabilities
* Lead the marketing strategy of how we bring to life our partners’ digital rights across McLaren’s digital channels.
* Ensure partner content and campaigns are integrated with McLaren Racing’s broader content plan.
* Collaborate with external partners and internal partner managers, acting as strategic advisor to activate contractual rights on McLaren Racing’s digital channels.
* Put robust processes in place to protect the quality of output on McLaren Racing’s digital and social channels, while protecting the content team’s workload.
* Collaborate with colleagues in the Digital team to ensure partners use the full digital ecosystem to activate partnerships, from owned and operated channels to social media channels.
* Work with the data & insights specialist to understand partner campaign performance and extract learnings for future campaigns.
* Advise the Partnership Development team on digital and social media rights packages for new deals and renewals.
* Support the content team with the planning and delivery of productions, including on-location support when required.
* Collaborate with agency partners from brief development to campaign execution.
* Team leadership and managerial responsibilities.
Knowledge, Skills And Experiences
* Extensive experience in content planning and brand partnerships.
* Strong leadership skills with experience managing a team.
* Strong experience in partner marketing, strategy, execution and evaluation.
* Strong understanding of social-first creative and how it’s used within a marketing campaign.
* Extensive experience working with partners and high-level stakeholders.
* Experience working with market-leading and global brands is desirable.
* Experience working within the sports industry is desirable.
* Impeccable attention to detail and ability to multi-task projects, priorities, schedules, and deliverables.
* Excellent written and verbal communicator with engaging interpersonal skills and the ability to work with stakeholders at all levels, including partners.
* Ability to creatively solve problems when issues arise.
* Strong negotiation skills to manage stakeholder expectations during the content planning and delivery process.
What can McLaren offer?
We strive to be better tomorrow. Our ambition is to be the most pioneering and exhilarating racing team in the world, setting standards for high performance in sport. We encourage diversity, equity and inclusion and promote a culture that values difference and eliminates discrimination in our workplace. McLaren Racing is based at the McLaren Technology Centre (MTC) near Woking. We offer hybrid working with three days a week based in the MTC. The campus features facilities including a gym, restaurant and break-out areas, with direct access to park and common land. The MTC is connected to Woking mainline station via regular shuttle buses, with London Waterloo a 30-minute train ride. We offer a comprehensive benefits package including private healthcare, car schemes, life insurance and generous pension contributions.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
Industries
* Advertising Services
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