Digital Marketing Manager Location: Coventry, West Midlands (Hybrid - 3 days office / 2 days remote) Salary: £42,000 - £50,000 DOE bonus We're working on behalf of an award-winning eCommerce brand in the health and wellness sector, known for their innovative products and loyal customer base. Following continued growth across the UK and Europe, they're now looking to appoint a Digital Marketing Manager to take ownership of their performance marketing function and lead a high-performing team. The Role: As Digital Marketing Manager, you'll have strategic ownership of paid media, SEO, and conversion performance across all key channels. You'll be a key player in growing digital acquisition and optimising spend effectiveness, while supporting a collaborative team and feeding into commercial decision-making. Key Responsibilities: Plan, execute, and scale paid campaigns across Google Ads, Meta, and TikTok Own SEO strategy and collaborate with the content team to improve search rankings Manage a £500k annual media budget with a data-first approach Lead CRO initiatives through A/B testing and user behaviour analysis Produce regular reports on campaign performance using GA4, Looker Studio, and internal dashboards Line manage and mentor 2 Digital Executives Act as the main point of contact for external PPC and creative agencies What We're Looking For: 4 years' experience in digital marketing, ideally in a DTC or eCommerce brand Hands-on experience with Google Ads, Facebook Business Manager, TikTok Ads Strong commercial acumen and experience managing sizeable digital budgets Proficient with GA4, Looker Studio, and Shopify (preferred) Strong leadership and team development skills Experience with Klaviyo or similar email marketing tools a plus Benefits: 25 days holiday bank holidays birthday off Private medical insurance and annual £500 wellness budget Hybrid work model with flexible hours Annual bonus scheme (up to 10%) Free gym membership and discounted company products Monthly team socials and a yearly international retreat For more details or to apply, reach out or send me a message directly! (url removed)