Role Overview
We are currently recruiting for a passionate and experienced salesperson to join the Wadworth commercial team and lead our ambitious growth plans.
This position is mobile; you will be expected to spend a few days each month at our brewery office in Devizes. Travel to wholesale partners and existing or prospective customers across the country is a regular necessity.
Role
As Head of Sales you will be responsible for the full performance of our National Sales Division across all lines of the P&L. The role requires experience in an indirect sales model, collaborating with wholesale partners to maximise sales and distribution at the end‑outlet level.
Responsibilities
* Deliver day‑to‑day great account management with our existing customer base, building relationships and a contact matrix that makes Wadworth an indispensable partner.
* Leverage all lines of the P&L account to maximise the operating profit of the Sales Division.
* Consider pricing and promotional effectiveness to grow sales volume and stockists.
* Increase the rate of sale of our beers by providing collateral support and a promotional calendar of activity to support our key wholesalers in collaboration with the Wadworth Marketing team.
* Work with Customer Services to increase engagement with our largest and most loyal stockists while targeting new hero outlets.
* As a brand guardian, positively promote Wadworth through all channels and activities.
* Work with the Commercial Director to build future strategy, including potential for increased brewing capacity, wider launch of our craft beer range and the requirement for further sales resource.
* Act as a member of the wider Wadworth leadership team, challenging and supporting others to maintain the high standards we set for ourselves.
The Person
We are looking for a passionate self‑starter who is comfortable influencing all lines of the P&L. You will love building relationships with customers and ideally have an existing network of wholesale contacts that gives you a fast start.
You will fit into the Wadworth culture of pride and passion for the business while challenging why things are done in a particular way. You will be prepared to do the strategic thinking and high‑value customer negotiations while also placing value and importance on great customer service to every outlet in collaboration with the Customer Services team.
You will have previous sales experience in the On‑Trade, ideally in the National Wholesale sector, not necessarily in beer or drinks more widely.
You will be organised, ensuring every communication/document/price file is sent accurately to customers and files are well‑structured internally so they can be found and accessed while you are on annual leave, etc.
Benefits
* 26 days holiday a year + bank holidays
* Enhanced pension scheme
* Life assurance
* £450 vouchers to spend in our managed house pubs and Brewery Shop
* 25% discount in our managed house pubs and Brewery Shop
* Enhanced parental leave
* Company sick pay
* Group income protection
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