Overview
Divisional Sales Manager (Healthcare / Elderly Care) – North Region (Field Based)
Salary: Competitive + Excellent Benefits
About the Role
As a Divisional Sales Manager, you will be responsible for delivering and embedding the sales strategy across circa 50 nursing and residential care homes in the North of England. This is a field-based role with travel, overseeing a wide regional portfolio and ensuring homes meet occupancy, fee, and revenue growth targets.
* Develop and deliver annual and quarterly sales plans across 50 homes throughout the North.
* Provide hands-on support to new openings and underperforming sites.
* Coach, mentor and hold Customer Relations Managers and Home Managers accountable for enquiry generation, conversion, and achieving revenue targets.
* Lead on reporting and analysis of sales activity, providing clear insights and action plans.
* Drive adoption of CRM systems to track enquiries and improve conversion rates.
* Ensure homes deliver against agreed sales processes and uphold elderly care brand standards.
About You
To succeed as a Divisional Sales Manager, you will bring:
* Proven success in delivering commercial sales growth within a large multi-site nursing home provider or care home brand.
* Thorough knowledge of the elderly care sector, including CQC requirements and customer decision-making journeys.
* Strong commercial acumen with both strategic and hands-on sales expertise.
* People leadership skills with experience training, coaching, and holding managers accountable.
* Excellent communication skills with the ability to influence at all levels.
* Experience with CRM platforms (Salesforce or similar).
* Desirable: Experience in sales training delivery, supporting new build care homes, or working with occupancy-challenged markets.
What We Offer
Competitive salary and benefits package
Excellent pension scheme
30+ days annual leave including bank holidays
Ongoing professional development and training opportunities
The opportunity to shape sales performance across a portfolio of circa 50 care homes in the North
Apply Today
If you are a results-driven Divisional Sales Manager, Sales Development Manager, or Care Home Sales Manager with a background in large providers and the elderly care sector, this is your chance to lead sales success across the North.
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