The role
As the Marketing Data Manager, you will be instrumental in empowering marketing and sales teams to make informed, data-driven decisions. Your role centers on ensuring the integrity, accessibility, and usability of marketing data to support key functions such as campaign execution, lead lifecycle management, and performance analytics. By overseeing and continuously optimizing data systems within platforms like Marketo and Microsoft Dynamics 365 (D365), you will contribute to enhanced operational efficiency, sharper strategic insights, and more effective customer engagement across the organization.
What will I be doing?
* Responding to data requests from marketing and sales colleagues, providing timely and accurate reports and extracts.
* Normalizing and cleaning data to ensure consistency across systems and teams.
* Managing data flows and integrations between Marketo and D365.
* Supporting segmentation, lead scoring, and campaign targeting through high-quality data.
* Monitoring data quality and resolving discrepancies proactively.
* Creating dashboards and reports to track campaign performance and lead activity.
* Ensuring compliance with data protection regulations (e.g., GDPR).
What will I bring to the role?
* ABM campaign experience.Experience in marketing operations or data management, ideally in a B2B environment.
* Strong working knowledge of Marketo and Microsoft Dynamics 365 (D365).
* Proficiency in Excel and familiarity with BI tools (e.g., Power BI, Tableau).
* Understanding of data normalization, governance, and CRM/marketing automation systems.
* Analytical mindset with attention to detail and problem-solving skills.
* Ability to communicate effectively with technical and non-technical stakeholders