Job Description
Marketing Director - B2B
Hybrid - Central Bristol (Three days to be office-based)
Circa £75k base salary + benefits + discretionary bonus
Role profile and summary
We’re looking for a marketing professional who can own the full spectrum of growth, from content and campaigns to database management, ABM and events for a scale up b2b organisation in Bristol.
You’ll be central to driving leads, supporting sales, and amplifying the brand across multiple channels, so you’ll need previous GTM experience.
In this role, you'll be expected to demonstrate a blend of technical know-how and strategic thinking. You should be at ease with a wide array of digital marketing tools, including AI, marketing automation platforms, lead scoring systems, SEO, integrations, dashboards, landing pages, and HubSpot Marketing (or similar system).
Your expertise isn't limited to creating compelling content; you'll also know how to ensure it reaches the right audience through various channels such as websites, paid social media, email campaigns, and even print.
Managing marketing databases comes naturally to you, whether that's within a CRM platform or Excel, and you'll have the ability to intelligently segment companies, contacts, and audiences for more targeted outreach. Furthermore, you’ll possess strong writing and editing skills, and be proficient with creative tools like Canva, video editing software, and PowerPoint, enabling you to produce engaging presentations, brand assets, banners, and more.
Effective project management is key, as you’ll be coordinating with external partners, developers, consultants, printers, conference organisers, and PPC specialists to deliver results.
Finally, your commercial insight into the B2B sector will allow you to quickly grasp market positioning, understand the competition, and identify unique selling points, all of which will help shape your marketing strategy in a dynamic, growth-focused environment.
More about you:
Enjoy operating in B2B markets - tech, fintech, SaaS, corporate, professional, or similar (not consumer or trade)
Lead generation and GTM experience
Understand strategy & theory, but a practitioner/doer at heart
Results-oriented
Ideally, knowledge of HubSpot or other CRMs
More about the opportunity
This is an established, fast-growing b2b business, with high growth potential and ambitious plans for the future.
You’ll be joining at a crucial time and will be key to the business growth and success.
Although a senior role, there’s not a team (yet), so you’ll be liaising with and appointing suppliers/partners to further business growth, and in time, building a team too.