The quick summary
Lithe is a B2B computer software product company and we are looking to hire a Marketing Executive to promote the company and our Ondox product. Candidates should have 2+ years in a digitally-focused marketing role, be motivated by achieving results, and be looking for a role where taking initiative is valued.
Who we are
Lithe is a successful B2B software product company operating worldwide. Customers use our AI-driven SaaS platform, Ondox, to automate document processing, accelerate work, and respond faster to customers. Ondox customers include some of the best-known brands in banking, insurance, retail and other sectors. We are passionate about helping our customers benefit from the AI revolution and we're looking for a talented Marketing Executive to join the team and help drive our growth.
Who we are looking for
We are looking for a proactive, creative, and data-driven person with a strong background in digital marketing and SEO. Someone who's excited by the challenge of making marketing successful in a global B2B business and who will thrive in a collaborative and entrepreneurial culture.
This is a varied and hands-on role in which you'll help shape the voice of a growing tech company, expand our digital marketing, drive lead generation, and be hands-on in everything from content creation and PPC to CRM management and outbound campaigns.
If you thrive in a role that requires creativity, encourages experimentation, focuses on results, offers variety across all areas of marketing, and gives you the freedom to make your mark — we'd love to hear from you.
Responsibilities
The Marketing Executive will be responsible for executing marketing activities as part an integrated marketing plan for the business. Reporting to the Chief Strategy Officer, and working with external marketing partners as appropriate, this role offers a great career opportunity in an exciting market sector.
Main areas of marketing work you will be involved in are:
Digital Marketing & SEO
* Optimise website for lead generation and sales support.
* Use social channels (focusing on LinkedIn) to drive brand awareness and leads.
* Manage PPC campaigns and SEO.
Campaigns & Lead Generation
* Deliver integrated lead generation campaigns across digital channels.
* Plan and execute webinars, events, and partner co-marketing initiatives.
* Utilise CRM systems to track, nurture, and report on leads and campaign results.
Content & Communications
* Develop compelling marketing assets in videos, blogs, social posts, brochures, and other formats to promote product capability, customer success stories, etc.
* Create and edit content for company website, company LinkedIn, and partner channels.
* Ensure consistent branding, tone of voice, and messaging across all channels.
Data, Reporting & CRM
* Maintain CRM integrity and ensure data accuracy.
* Track KPIs across all campaigns, reporting to the leadership team.
* Provide insights and recommendations based on campaign performance.
Requirements
* 2+ years' experience in a B2B marketing role, ideally within SaaS, IT services, or technology.
* University degree in Marketing or a related field.
* Strong experience of increasing digital presence: SEO, PPC, email, social media, video, and other content.
* Track record in successful lead generation and progression in pipeline.
* Excellent communication and copywriting skills with attention to detail.
* Success collaborating with Sales, Product, and Services teams.
* Effective use of social media platform for marketing (particularly LinkedIn)
* Experience using video tools and Canva (preferred) for content creation
* Familiarity with WordPress (or willingness to learn)
* Experience with CRM systems.
* Proficiency in Microsoft Office Suite.
* Experience in data-driven marketing metric reporting.
What We Offer
* Immediate start with the opportunity to join a growing AI-focused tech company.
* Exposure to senior leadership and the ability to make impact on the business.
* Collaborative and supportive team culture.
* Hybrid working, with time in-office and working-from-home.
* Company pension.
* Perk scheme giving discounts on major retail locations.
* 35 hour working week.
* Generous holiday allowance.
Job Type: Full-time
Pay: £26,000.00-£32,000.00 per year
Benefits:
* Company pension
* Store discount
* Work from home
Education:
* Bachelor's (required)
Work Location: Hybrid remote in Derry BT48 6DN