At Places for People, we hire People, not numbers! So, if you like the sound of one of our jobs, please apply - you could be just who we're looking for! Of course, experience and track record are important, but we'remore interested in hiring someone that embodies our People Promises. That's someone that does the right thing, is enthusiastic and motivated to grow, believes in Community spirit, is respectful and enjoys their work. As the UK's leading Social Enterprise we're dedicated to creating inclusive and thriving Communities for both our Customers and Employees.
So, what are you waiting for? Join a community that cares about you!
This role sits within the Brand & Digital team in our central Group Communications department, and will focus on the owned channels for Places Leisure, our health and wellbeing brand. If you're interested in giving Customers the best possible experience when they land on the website, making sure we're as visible as possible on Google and taking the digital reins for leisure campaigns then read on.
More about your role
In this role, you'll get to work across the entirety of Places Leisure's owned channels.
You'll help drive SEO performance by collaborating with internal teams and external partners to conduct keyword research, optimise content, and follow best practices to boost visibility and organic traffic. You'll be working with website data including GA4 and Microsoft Clarity to understand how Customers are using the site and building pages that meet their needs, improving conversions and making it easy for people to interact with us. You'll support customer touchpoint activities like email marketing, managing segmentation, personalisation, and testing to improve engagement. You'll contribute to the CRO roadmap, working with digital, IT, and agency teams to enhance the website experience and increase conversions. You'll assist in reporting and performance tracking by creating KPI dashboards, setting up event tracking, and using insights to improve the customer journey. You'll help deliver data-led digital campaigns aligned with business objectives and provide digital input across a variety of projects. Your knowledge of platforms and data will allow you to identify and suggest opportunities to enhance performance and customer experience.
The essential and desirable Criteria for this role is listed below.
Essential
* Strong understanding of owned channels and proven experience in website management, SEO, email marketing.
* Advanced knowledge of digital platforms such as Google Analytics, Google Search Console, Google Tag Manager, Umbraco, and various CRM systems.
* Strong understanding of core digital marketing metrics and optimisation techniques to improve campaign performance.
* Excellent attention to detail, ensuring accuracy and consistency across campaigns.
* Proven ability to manage and be the digital lead on multiple campaigns and deadlines in a fast-paced environment.
More about you
You love working with owned channels, whether that's optimising the user journey throughout the website, enhancing visibility with on-page and technical SEO improvements or delivering the right message to people at the right time through email.
You'll be comfortable with Content Management Systems, preferably Umbraco, and are keen to ensure Customers have the best experience when they visit the website whether they're looking for a timetable or signing up as a Places Leisure member.
You'll regularly use GA4, Google Search Console, Google Tag Manager, Semrush, Screaming Frog and Microsoft Clarity to make data-driven decisions, whether that's auditing content on a page to improve performance or building out topic clusters to enhance authority on a subject.
Your strong attention to detail helps ensure accuracy across campaigns, even in a fast-paced environment with tight deadlines. You may hold a marketing qualification such as a CIM Certificate, though it's not essential.
You'll have experience with email marketing best practices and have used popular platforms, including Salesforce Marketing Cloud or Campaign Monitor. You'll understand how to make an impact through email and be passionate about testing to improve performance.
Additionally, you're confident using the Microsoft Office suite and you're familiar with A/B testing, audience segmentation, and targeting strategies to drive campaign performance.
As a Senior Digital Marketing Executive you'll be confident in your ability to deliver a data-led narrative to stakeholders and use that data to educate and persuade when leading on campaigns.
The benefits
We are a large diverse and ambitious business, which will give you all the challenge you could wish for.
We know that there's always more we can do to make you smile, that's why we offer a comprehensive benefits package with each role, yours will include:
* Competitive salary, with a salary review yearly