As part of our ambitious growth plans we are looking for a Head of London Sales to join our fantastic team. In this newly created role you will lead the development and execution of our London sales strategy, develop a high performing team, and drive new business opportunities across the region.
Key Responsibilities
* Lead the continued development and execution of the Liberty Wines sales strategy aligned with company growth targets
* Lead and manage the London sales team, providing clear strategic direction and support to drive performance and contribute to broader company goals.
* Drive achievement of the London sales team’s revenue and margin budget
* Enhance sales performance by optimising our prospective customer database, analysing outreach, web enquiries, and lead progression to support strategic decision‑making and growth.
* Provide actionable market insights and share feedback with the wider business to inform strategic decision making
* Ensure the London sales team’s priorities are aligned with the Company’s objectives through close collaboration with other departments
* Work closely with regional directors and head of sales to share ideas, drive alignment and implement best practices across all regions.
* Collate, analyse, and summarise monthly performance data across London accounts to inform commercial priorities
* Organise and lead monthly team sales meetings to communicate key updates and build the team’s capability
* Work closely with the Portfolio team to ensure our key producers achieve the breadth and depth of distribution they require
* Maintain and develop existing customer accounts to achieve FY budgeted revenue and margin targets
* Manage expenses to budget
About You
* Strong track record of achieving sales targets and driving long-term account growth across key customers
* A strategic mindset, skilled at identifying market trends and growth opportunities
* Strong commercial acumen skilled at analysing sales data and using insights to inform decisions and drive business performance
* Proven ability to build strong relationships and communicate effectively with existing customers
* Demonstrated ability to win new business and support sales teams in achieving growth targets
* Proven ability to lead, motivate and coach sales teams, driving accountability, high performance and individual and team development
* Highly organised, with strong attention to detail and excellent time management
* Self-motivated, proactive, and adaptable in fast-paced environments
* Experienced in collaborating with cross-functional teams and positively influencing stakeholders to drive results
* Strong wine empathy and ability to demonstrate wine knowledge, preferably at WSET Diploma level
What you can expect
* 25 days holiday excluding public holidays increasing after 2 years’ service and the option to buy additional days
* Personal bonus of up to 5% of salary, based on performance against key objectives
* Company pension scheme matching up to 5% of contributions
* Health Cash Plan
* Birthday Day off
* 18 weeks enhanced maternity leave and 4 weeks paternity leave
* Cycle to work & electric car scheme
* Employee Assistance Programme
* Travel insurance
* Retail, wellbeing, technology, and travel discounts
Liberty Wines is an award-winning company and accredited silver by Investors in People which offers excellent opportunities for training and development alongside a great working environment (and an even better coffee machine).
We encourage all our employees to further their wine knowledge through our in-house Liberty Wines Academy and WSET (Wine & Spirit Education Trust) courses alongside building skills and experience over the course of their professional development.
Liberty Wines celebrates diversity, and we are committed to creating an inclusive environment where everyone feels comfortable to be themselves.
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