Master of Malt is one of the UK’s most respected names in spirits retail and our trade channel is growing fast. This is a great opportunity to step into a senior leadership role with real commercial ownership and the autonomy to shape where the channel goes next.
At Atom Group, we are proudly human and a little anti-corporate. We care deeply about craft, culture, and the experiences we create for our customers and teams. You will work in a business that backs its people, moves quickly, and genuinely values what you bring.
* Real ownership: you will run the UK trade wholesale channel end-to-end, not just execute someone else’s plan
* A talented team already in place: Partner Managers who know the industry and want strong leadership
* Cross-functional influence: close collaboration with Marketing, Buying, and Operations at group level
* A brand that opens doors: Master of Malt is genuinely well-regarded in UK hospitality
* Flexible, hybrid working from our Tonbridge base
The Role
As Head of Trade Sales, you will own and lead the UK trade wholesale channel, developing and executing a clear growth strategy, strengthening key accounts, and expanding our partner network across the UK’s most exciting hospitality businesses.
You will sit at the intersection of commercial leadership and cross-functional delivery, playing a key role in the long-term success of Master of Malt's trade channel.
* Develop and deliver the UK trade sales strategy aligned to ambitious growth targets
* Own the full commercial picture — including forecasting, investment, and ROI
* Analyse performance data to identify risks, opportunities, and growth drivers
* Lead National Accounts and build strong relationships with senior stakeholders
* Identify new opportunities across regions, segments, and partnerships
* Represent Master of Malt Trade at key industry events and trade shows
Cross-Functional Collaboration
* Partner with Marketing, Buying, and Operations to deliver impactful initiatives
* Ensure pricing, promotions, and trade marketing land effectively across the channel
You’ll lead and develop a high-performing team, creating an environment where people can do their best work.
* Coach and support team members to deliver against commercial goals
* Drive accountability, ownership, and entrepreneurial thinking
* Set clear KPIs and track progress through regular reviews
* Provide honest feedback and meaningful recognition
* Lead hiring, training, and development of future talent
What we are looking for
You are a commercially sharp sales leader who knows the UK spirits or drinks trade well. You have led teams before, you thrive with accountability, and you are energised by the idea of building something.
* Proven senior sales leadership experience in the UK spirits, drinks, or FMCG sector
* Strong track record in B2B / on-trade / wholesale channel management
* Experience leading and developing field-based or distributed sales teams
* Commercial acumen: comfortable owning commercial deals and forecasting
* Established network within UK hospitality, bars, restaurants, or wholesale
Nice to Have
* Experience at a premium or craft spirits brand
* Familiarity with e-commerce or digital-first retail models
* Experience working cross-functionally in a fast-growing, entrepreneurial business
#J-18808-Ljbffr