Join us as a Thought Leadership Content Manager, Franchises.
* This is an opportunity to help shape strategic plans and content by working closely with stakeholders to understand the priorities and aspirations of relevant business segments.
* Play a key role in elevating Premier by helping to refine and activate a thought leadership strategy for key existing and prospective customer segments.
* This is your chance to create impactful, results-driven content through collaboration with stakeholders and marketing partners to achieve measurable goals.
What you’ll do
As a Thought Leadership Content Manager for Premier, you’ll identify and recommend new and creative ways to engage customers, determine the most effective content formats, and develop, write, and deliver content across multiple channels. You’ll also collaborate closely with relevant teams to manage activities and oversee the execution of content with external partners, freelancers, and agencies where relevant.
In addition you’ll be
* Leveraging the bank’s insights and ideas, while partnering with external thought leaders and agencies to generate increased brand awareness and profile through delivery across multiple channels.
* Working with subject matter experts (SMEs) and key team leads to shape impactful content.
* Collaborating with internal experts and external agencies to help deliver an editorial and annual thought leadership plan.
The skills you’ll need
We’re looking for someone with strong marketing, communications, and project management experience, excellent writing skills, strong attention to detail and a proven track record of marketing across multiple platforms, channels, and regions. You’ll also need to bring experience in utilising insights and market trends to drive content ideation and creation, along with a demonstrated ability to build relationships and work collaboratively on complex marketing initiatives that add value and support key business priorities.
In addition you’ll need
* An understanding of web publishing, editing, social media and digital channels.
* Proven professional experience within financial services.
* Budget management experience.
* Campaign and content reporting analysis and optimisation skills.
* The ability to prioritise effectively and work under pressure to meet deadlines.
* Excellent interpersonal, teamwork, and organisational skills.
* A high level of drive and a personal commitment to success.
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