Location: Remote
About Us
A leading player in the insurance and financial services sector, committed to innovation and excellence. Our Group Marketing team plays a pivotal role in driving brand awareness and digital performance across multiple channels.
We are currently seeking a Paid Media Executive to join our dynamic team. This is a fully remote position, open to applicants based in the UK.
Role
The Paid Media Executive will manage a range of PPC accounts across the group of varying budgets with a focus on implementing strategies to improve performance and maximise return on investment (ROI). This role requires a strategic thinker with a strong background in paid media and excellent analytical skills.
Key Responsibilities
* Plan, implement, and manage paid media campaigns across search and social platforms.
* Optimise campaigns using data-driven insights to improve KPIs such as CTR, CPA, and conversion rate.
* Conduct regular performance analysis and provide detailed reporting to the Paid Media Manager and key business stakeholders.
* Collaborate with designers, content creators, and other marketing professionals to align campaign creative with strategic goals.
* Conduct A/B testing on ad formats, messaging, and targeting to enhance campaign effectiveness.
* Keep up to date with emerging paid media trends, tools, and best practices.
Candidate Requirements
* Demonstrable experience in PPC and paid social media campaign management.
* Proficiency with platforms including Google Ads, Microsoft Ads, and Meta Ads.
* Strong analytical skills and experience using performance metrics to inform strategy.
* Excellent written and verbal communication skills.
* Highly organised, with the ability to manage multiple campaigns and meet deadlines.
* A proactive approach and a willingness to innovate and adapt.
Why Join?
* Remote-first working culture
* Competitive salary and benefits
* Opportunities for professional growth and development
* Supportive and collaborative team environment
* Involvement in meaningful, high-impact digital marketing initiatives
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