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Paid media performance manager

Derby
Active Apparel Group
Performance manager
£30,000 a year
Posted: 21 September
Offer description

About the role:

We are looking for a highly motivated and data-driven Paid Media & Affiliate Manager to own and scale our affiliate partnerships, PPC campaigns, and paid social activity across multiple brands within our portfolio. A key focus of this role will be on growing and promoting our sports bra ranges and fitting services, while also managing campaigns for other product categories and brands.

This is a fantastic opportunity to work across diverse audiences and markets, driving acquisition and revenue growth through performance-based channels. You'll be working closely with the wider marketing team to deliver integrated campaigns that drive awareness, acquisition, and revenue growth.

Key Responsibilities

Affiliate Marketing

* Audit and analyse our current affiliate performance to identify quick wins, missed opportunities and how we can scale this channel
* Manage and grow affiliate programs (primarily on Awin) across multiple brands
* Recruit, onboard, and maintain relationships with affiliate partners
* Negotiate commission structures and promotional opportunities
* Track performance, optimise placements, and ensure compliance with brand guidelines

Paid Search (PPC)

* Develop and execute Google Ads campaigns across our brand portfolio
* Conduct keyword research, audience targeting, and ad copy testing
* Optimise campaigns for conversions and ROAS
* Accurately track performance

Paid Social (Meta)

* Create, launch, and manage campaigns across Meta Ads Manager
* Work with the marketing team to develop compelling ad creatives and copy
* Propose budgets for campaigns, monitor spend and analyse performance o identify areas for improvement and proactively recommend optimisations
* Continuously test different audience targeting, creative formats, messaging, and CTAs to identify what resonates with each audience/brand

Requirements

* 2+ years of experience managing PPC, paid social campaigns and affiliate programs
* Proven experience using the Awin platform, Meta, Google Ads, Google Shopping and Microsoft Ads
* Excellent analytical skills with the ability to make data-driven decisions
* Comfortable working across multiple brands, so organisation is key

Desirables

* Experience with TikTok Ads, LinkedIn Ads, or other emerging channels
* Experience working in an agency environment

What we offer

* Competitive salary
* Hybrid working role – 2 days working in our Derby office
* Regular company socials

Job Type: Full-time

Pay: £30,000.00 per year

Benefits:

* Casual dress
* Employee discount
* Free parking
* On-site parking
* Work from home

Work Location: Hybrid remote in Derby DE21 4SZ

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