Overview
*Important* Internal posting
Please note that there are 3 x UK Brand Manager positions opening on the Internal Beverages team. To avoid duplicative applications and to streamline the interview process, please apply directly to this requisition. Further insight into the individual roles can be found below. If you have an interest in a particular role, please do highlight on your application at the top of your CV - Please note that you will likely be invited to an open brand manager interview in consideration for all roles, with preferences discussed during the interview process.
Roles will be Reading based with travel to both London and Carlsburg Britvic in Hemel Hempstead - No sponsorship or relocation offered.
Why join the international Beverages team?
At Pepsi Beverages UK we're proud to lead a portfolio of some of the UK's most iconic brands. Pepsi Max is the nations no 1 Cola (sub-brand, by volume); 7up is the leading drink in Lemon & Lime; Lipton is the UK's no 1 Ice Tea; and Rockstar is making an exciting foray into the fast moving Energy Drinks space. The UK is one of Pepsi International Beverages 'Anchor Markets' with ambitious growth targets and a really exciting agenda to lead the next generation of Soft Drink growth. Working with our bottling partner - Carlsberg Britvic - this is a high-performing team on a strong growth trajectory with some really exciting ambitions ahead.
Responsibilities
We have 3 x L7 Vacancies currently open. Much of the responsibilities and requirements for the roles are similar, with each offering beverages experience and development opportunities. Please find further insight into the individual roles below:
Pepsi - Opportunity to be a Brand Manager on PEPSI in GB, making a cultural impact across a range of exciting projects from activations to digital marketing
Away from home - The Brand Manager AFH is responsible for building and executing marketing activations with some of our most exciting Partners within the UK. The Brand Manager AFH is a key point of contact, bringing together PepsiCo Brand and Commercial Teams and our Bottling partner and operator accounts, across multiple sub-channels within AFH.
Rockstar - Fantastic opportunity to work in the fastest growing category within soft drinks (energy), working across our headline partnership with Live Nation, and key cultural workstreams from student ambassadors to influencers.
Working on the brand team within the GB Beverages Marketing function, this role is responsible for managing several of the largest initiatives on the brand. Working closely with a Senior Marketing Manager, this is an exciting position with the opportunity for you to help create a legacy in the role and shape the future of our flagship Beverages brand. In this role you will connect closely with Consumer Insights, Creative agencies, TCP team, media partners, R&D & Supply Chain, as you work across a series of exciting projects for the coming year. There’s no better time to join the team and inject your stamp and energy on this brand!
* As Brand Manager, you will be responsible for driving brand activations, with executional excellence.
* In this role you will be responsible for supporting the Snr Marketing Manager to deliver year-round activation of our key occasions, which ladder back to our brand strategy.
* Create and execute the plans for our brand in the UK, rooting plans in powerful insight, data driven analysis and a deep understanding of the local consumer, shopper and trade customer
* Collaborate with key cross-functional partners: Commercialisation, Consumer Insights, Shopper Marketing and Supply Chain.
* Work closely with agency teams to develop comms and activations against key brand programmes. Writing inspirational briefs rooted in consumer insight, aligning the team on recommended creative routes and providing concise & constructive feedback, as required.
* Collaborate strongly with bottler partner, to ensure flawless, timely and commercially strong in market execution.
* Support on local packaging development process..
Qualifications
* Consumer marketing experience using a broad range of marketing mix elements, to deliver proven growth in brand penetration.
* Strong consumer understanding and brand building skills - understanding consumer insights to help build stronger activations & campaigns.
* End-to-end consumer campaign experience (ideally including promo activation & NPD launch).
* Creative – ability to bring a fresh, creative approach to problem solving. A natural intuition for consumer trends & how to translate them into marketing strategies.
* A real passion for Marketing as well as having a high level of commercial acumen.
* Good eye for analysis of category data to understand performance and identify robust growth opportunities.
* Engage and influence multiple stakeholders to build strong working relationships.
* Leading external agencies to develop and deliver winning marketing plans & content
* Strong track record of taking business projects from concept to delivery
* Native collaboration skills and proven ability to influence and galvanize cross functional teams.
* Excellent relationship building, listening and influencing skills.
* Project management – ability to manage multiple projects in a fast moving and ever-changing environment with maturity to cope with stakeholder changes, sometimes last minute.
* Demonstrates a sense of passion, enjoyment and pride about their work
* Develops creative solutions and different ways of working that add value
* Good presentation and communication skills.
* A strong drive for results, comfortable with embracing challenges, and working within a fast-paced team.
Why Join Us?
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
A Space to be You
We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.
Equal Opportunities
We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.
To enable you to be at your best we will ensure you are provided with any physical or non-physical adjustments to support your participation in the job application and interview process. Please speak to the Recruiter directly about any support you need.
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