About the Role
We're seeking a dedicated WordPress Developer to take full ownership of our website development and optimization. This role is crucial for driving lead conversion improvements and delivering cutting-edge user experiences. You'll work closely with our Marketing team while maintaining 100% focus on website excellence, allowing our senior engineers to concentrate on core app development.
Key Responsibilities
Daily & Weekly
* Monitor and respond to uptime alerts, security threats, and site outages
* Apply WordPress core, theme, and plugin updates
* Maintain site performance (speed, caching, responsiveness)
* Verify lead capture forms and integrations
* Conduct regular error log reviews and broken link scans
Ongoing Development
* Build and refine landing page templates
* Implement technical SEO updates (structured data, schema markup)
* Ensure WCAG AA accessibility compliance
* Optimize CDN and caching settings
* Conduct plugin audits and performance optimization
* Mobile and cross-browser compatibility testing
Strategic Projects
* Support funnel optimization initiatives
* Implement conversion rate optimization features (A/B testing, exit popups)
* Develop gated content templates and interactive calculators
* Create event/webinar hubs and success story showcases
* Drive website performance to achieve <1s load times and 99% uptime
Essential Requirements
* Solid understanding of WordPress development (themes, plugins, custom post types)
* Proficiency in HTML, CSS, JavaScript, and PHP
* Experience with responsive design and mobile optimization
* Understanding of website security best practices
* Knowledge of SEO principles and implementation
* Familiarity with version control (Git)
Highly Desirable
* Google Tag Manager (GTM) experience - implementing and managing tags, triggers, and variables
* Google Analytics 4 (GA4) knowledge - setting up tracking, understanding data layers, and implementing enhanced ecommerce
* Experience with form builders (particularly Gravity Forms)
* Familiarity with performance optimization tools and CDNs
* Understanding of accessibility standards (WCAG)
* Experience with A/B testing tools (VWO or similar)
* Knowledge of BigQuery or data integration workflows
Nice to Have
* Experience with marketing automation integrations
* Understanding of conversion funnel optimization
* Familiarity with live chat implementations
* Interest in emerging technologies
* Basic design skills or experience working with design systems
* React JS
What We Offer
* Opportunity to own and shape a critical business platform
* Clear development roadmap with exciting innovation projects
* Exposure to cutting-edge marketing technology and personalization
* Professional development in areas like AI-driven UX and immersive technologies
* Collaborative environment working directly with Marketing and Design teams
Personal Qualities
* Self-motivated with strong attention to detail
* Proactive in identifying opportunities for improvement
* Excellent problem-solving skills
* Ability to prioritize and manage multiple projects
* Strong communication skills for cross-team collaboration
* Enthusiasm for learning new technologies and best practices
This role offers significant growth potential, with opportunities to explore advanced personalization, AI-driven layouts, and even VR/AR implementations as you develop. You'll be instrumental in transforming our digital presence while building expertise in both technical development and marketing technology.