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Influencer Marketing Executive, Stoke-on-Trent
Client:
Location: Stoke-on-Trent, United Kingdom
Job Category: Other
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EU work permit required: Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
REPORTS TO: Influencer and Partnerships Manager
BUSINESS OVERVIEW: Tatti Lashes is a global brand in the eyelash sector, selling products to over 100 countries worldwide. With over 2 million online customers, their products are also available in reputable retailers including Superdrug (850 stores) and Asos.
JOB OVERVIEW: The Influencer and Marketing Executive will be responsible for managing all aspects of influencer marketing, focusing on paid influencer activity, TikTok Shop, Affiliates, and supporting general marketing tasks as needed.
OBJECTIVES OF THIS ROLE
* Manage daily influencer activities with the Influencer and Partnerships Manager.
* Manage the paid marketing budget and monitor ROI to guide future strategies.
* Oversee the gifting program and maintain the PR list.
* Lead the TikTok Shop affiliates program, including platform management, sample sending, and collaboration with creators.
* Research and identify relevant influencers, focusing on key territories and channels.
* Propose new content ideas and campaigns to enhance reach through influencer marketing.
* Identify growth opportunities within the influencer space by tracking trends and creative briefs.
* Assist with shoot days, events, and other offline marketing opportunities.
* Support the marketing team with daily tasks on the web platform (Shopify).
MUST HAVE:
* A passion for Influencer Marketing and a proactive attitude.
* Experience managing budgets and measuring ROI.
* A love for beauty products.
* Strong knowledge of TikTok Shop, including product listings, influencer collaborations, and affiliate management.
* Creative, confident, and aware of current trends.
* Organized with excellent attention to detail.
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