Overview
Digital Marketing Manager (Content Marketing - 6 Month Maternity Cover). This role is a maternity cover for 6 months, starting 1st December 2025. You will plan and execute strategic digital marketing initiatives to drive acquisition, engagement and retention, with ownership of our search, social and direct channels and expertise in content marketing.
We are a growing firm investing in new talent to help drive our success. Eden aims to provide an exciting, fulfilling work environment with the tools and time to deliver an industry-leading client experience.
Location: North Shields, England, United Kingdom.
Responsibilities
* Design content strategies that reach our different target audiences.
* Design and execute digital marketing plans for search, social and direct channels.
* Create digital content in a variety of formats suitable for different distribution channels.
* Manage and grow our social media presence.
* Evaluate metrics that affect our website traffic, quote conversion and audience engagement.
* Optimise website content and identify technical SEO improvements to improve search performance.
* Use data-driven experiments and tests to improve digital marketing performance.
* Measure and report on digital marketing KPIs and objectives.
* Collaborate with internal digital teams and external agencies to improve marketing results.
* Prepare and manage the digital marketing budget for search, social and direct marketing channels.
* Ensure our brand is clear and consistent across all communication and channels.
Requirements
* Degree level qualification in marketing or a related field.
* Demonstrable commercial experience managing search, social and direct marketing campaigns.
* In-depth knowledge of content marketing best practice.
* Extensive knowledge of Google Analytics with strong analytical skills and data-driven thinking.
* Able to balance creativity and research to identify target audiences and devise compelling content strategies.
* Experience producing different formats of optimised digital content.
* Experience optimising landing pages and user funnels.
* Ability to use client data and segmentation to create targeted marketing campaigns.
* Experience designing and running experiments and multivariate tests.
* Awareness of marketing and data privacy regulations.
Benefits
* Salary: £46k to £54k
* Hybrid working with 2 days per week at Head Office in Bristol
* 28 days annual leave (plus bank holidays on top)
* Option to buy and sell a further 5 days of leave
* Private medical insurance
* Group life assurance
* Health cash plan
* Wellbeing fund to contribute toward promoting your mental and physical wellbeing
* Performance related bonus
* Significant investment in your learning and development
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