Full Time / Permanent
Location: Kettering
Contract Type: Permanent
Hours: Full time, Monday- Friday - 8.30am 5pm
We have an exciting opportunity for an enthusiastic, motivated, and creative Group Digital Marketing Manager to lead the digital strategy for the Wicksteed Group of Companies, the UK’s leading manufacturers and suppliers of outdoor play and leisure equipment. With a rich heritage dating back to 1918, our group including Wicksteed Leisure, Playtime by Fawns, and Russell Play, is synonymous with quality, innovation, and inspiring play experiences. From design and manufacturing to installation and maintenance, we bring playgrounds and public spaces to life across the UK.
Ideal Candidate
* Proven experience in PPC and SEO with a track record of driving significant growth in high‑growth consumer brands.
* Strong expertise in A/B testing and conversion optimisation.
* Proficiency in using data analytics tools such as Google Analytics, SEMrush, or similar to track and improve performance.
* Ability to manage large marketing budgets and deliver against KPIs.
* High‑energy individual with the ability to work in a fast‑paced, results‑oriented environment.
* Exceptional leadership and communication skills, with a focus on collaboration and innovation.
* Proven success scaling digital marketing efforts for high‑growth consumer brands with measurable results.
Duties
* Own and lead the digital marketing strategy, including PPC, SEO, email marketing, and other channels to drive growth and revenue across all companies in the group.
* Drive, execute, and continuously optimise high‑impact PPC campaigns across Google, social media, and other paid platforms.
* Oversee and enhance SEO efforts, ensuring content, technical elements, and off‑site strategies align for optimal search rankings.
* Spearhead A/B testing across landing pages, ad creatives, and website experiences to improve conversion rates.
* Leverage advanced analytics and performance metrics to drive strategic marketing decisions and optimise budget allocation.
* Develop integrated campaigns across digital channels, including paid, owned, and earned media.
* Build, mentor, and lead a high‑performing digital marketing team.
* Strategic budgeting: identify optimal allocation of marketing funds and present recommendations to stakeholders.
* Any other duties as directed by a manager or director.
Benefits
Attractive salary
Pension scheme
25 days holiday plus bank holidays
Hybrid working after training and probationary period; early finish on Fridays (4pm)
Potential monthly rewards through performance incentives.
Equal opportunities employer. Applicants will not be excluded on the grounds of sex, gender reassignment, pregnancy, maternity, race, marital status, disability, age, religion, belief, or sexual orientation.
Please submit a short letter of application along with your CV to careers@wicksteed.co.uk (placeholder).
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