Business Development Executive
Location: Hybrid
Department: Sales & Marketing
Reporting to: Sales Manager
We are looking for a driven and commercially focused Business Development Executive to lead new Microsoft Business Central customer acquisition and support wider growth through partner and accountant channel development.
This role is ideal for someone who enjoys building relationships, generating opportunities, and owning the full sales cycle from first contact through to close.
The Role
As Business Development Executive, you will take ownership of driving new Business Central wins while contributing to partner and accountant channel growth activity.
New Business Development
* Generate and qualify outbound opportunities across MSPs, accountants, and other strategic partner types
* Own the full sales cycle from prospecting to contract close
* Lead discovery conversations and qualification meetings
* Develop the capability to deliver early-stage product demonstrations
* Produce high-quality proposals aligned to customer requirements
* Consistently deliver against monthly and quarterly revenue targets
Pipeline Management and Sales Process
* Build and maintain a strong pipeline of qualified opportunities
* Ensure clear, structured qualification information is captured for presales and demo preparation
* Maintain consistent communication and relationship management throughout the sales cycle
* Support and mentor a Junior Business Development team member
Customer Growth and Account Development
* Conduct onsite visits to existing customers to identify cross-sell and upsell opportunities
* Produce written customer sales roadmaps outlining growth potential and next steps
* Maintain reporting on customer account health, opportunities, risks, and status
Partner and Accountant Ecosystem Development
* Build and manage relationships with Business Central aligned partners
* Develop referral pathways with accountancy firms supporting clients outgrowing Sage, QuickBooks, or Xero
* Attend relevant partner and accountant events
* Organise events tailored for partner and accountant audiences
* Support joint activity, campaigns, and outreach to increase lead flow
Marketing and Visibility Support
* Support LinkedIn outreach to target companies and key contacts
* Contribute ideas for short-form content, campaign themes, and sector messaging
* Collaborate with an external marketing agency to support website updates, email campaigns, and partner communications
Skills, Attributes and Expectations
* Proactive and independent lead generator
* Strong communicator and relationship builder
* Confident presenting and handling early-stage demonstrations
* Structured and organised, able to manage multiple pipelines
* Collaborative, able to work closely with marketing, presales, and delivery
* Growth-driven and commercially focused
* Customer-first, committed to building long-term value
Performance Indicators
* Number and quality of leads generated
* Pipeline progression and speed
* Partner and accountant engagement levels
* Proposal quality and win rate
* Customer account health and roadmap creation
* Revenue closed across new and existing accounts
* Contribution to marketing output