Adapro Talent Partners are delighted to have been retained by a growing Milton Keynes based FMCG business who are looking to recruit 3 x Field Sales & Merchandising Specialists, on a permanent basis.
These roles will each cover one of three UK territories - The North, The South and The Midlands, and they will involve extensive travel across the territories.
The Field Sales & Merchandising Specialist is responsible for driving brand visibility, consumer engagement, and sales performance across retail stores that directly purchase products.
This is a hands-on, field-based role combining merchandising excellence, promotional activation, retailer support, and consumer interaction. You will play a critical role in ensuring products stand out, sell through, and are championed by store staff.
Key Responsibilities:
Merchandising & In-Store Execution
Ensure products are fully stocked, well presented, and compliant with merchandising standards.
Execute planograms and point-of-sale placement to maximise visibility and impact.
Secure additional facings and premium placements where possible.
Conduct regular store audits covering pricing, visibility, distribution, stock levels, and competitor activity.
Maintain clean, organised, and professional displays aligned with brand standards.
Retailer & Sales Support
Build strong, professional relationships with store owners, managers, and staff.
Encourage timely reorders and support retailers to avoid out-of-stocks.
Provide product knowledge and informal training to retail staff.
Identify sales opportunities and share actionable insights with the wider sales team.
Flag potential new retail opportunities within your territory.
Promotional Planning & Activation
Plan and deliver in-store promotions, samplings, and brand activations.
Set up engaging branded displays and promotional areas.
Coordinate promotional stock, equipment, and materials.
Deliver national and seasonal campaigns to a high standard.
Capture promotional performance including engagement, footfall, and samples distributed.
Consumer Engagement & Conversion
Confidently engage shoppers and introduce products.
Clearly explain product benefits.
Drive immediate purchase and positive brand experiences.
Gather consumer feedback and insights to support sales and marketing teams.
Represent the brand with energy, confidence, and professionalism.
Store Advocacy & Relationship Building
Build store-level advocates for the brand.
Motivate store staff to prioritise products over competitors.
Share best practices to help retailers grow category sales.
Maintain a reliable, consistent presence within your territory.
Sales Visits - New, Lapsed & Decreasing Accounts
Support new accounts through to their fourth order.
Re-engage lapsed accounts and secure restart orders.
Identify causes of declining performance and take corrective action in-store.
Ensure each visit ends with a clear outcome or agreed next step.
Feed back account status and actions to the sales team.
Reporting & Feedback
Log store visits, merchandising status, and promotional results.
Capture photos, feedback, and competitor intelligence.
Provide regular updates to sales management.
Recommend improvements to merchandising and promotional strategy based on field insight.
Skills & Personal Attributes
Strong communication and relationship-building skills
Confident, engaging, and approachable personality
Commercially minded with a focus on conversion and results
Organised, self-motivated, and able to manage a field-based workload
Comfortable engaging both retailers and consumers
Professional, reliable, and brand-focused
Able to work independently while collaborating with wider teams
Experience Required
Previous experience in merchandising, promotions, brand activation, or field sales
Retail or FMCG experience
Experience working in a sales role or a field-based role covering multiple locations
Experience engaging consumers and driving in-store conversion
Experience building relationships with retail staff and owners
Qualifications & Requirements
Full UK driving licence - Essential
Willingness to travel regularly within assigned territory
Basic IT skills (mobile reporting tools, email, spreadsheets)
Experience in FMCG, or regulated retail environments - Desirable
Our Client is offering a Salary of £25,000 + Company Car + OTE of £5,000 + Benefits
As there are 3 roles being recruited, we will be looking to run assessment centres to assess suitability for the role.