About Us
Blueprint Event Company is dedicated to empowering businesses and professionals by facilitating connections and delivering a competitive edge through world-class B2B exhibitions and conferences.
With a focus on the manufacturing and engineering sectors, our event brands are at the forefront of industry engagement across the North America, Middle East, and Europe.
Explore our global events at:
🔗 www.lubricantexpo.com
🔗 www.lubricantexpona.com
The Role
We are seeking a driven and strategic Event Director to lead the commercial growth of Lubricant Expo North America. This is a sales-focused leadership role suited to a commercially minded individual with strong B2B event experience, team management skills, and the ability to build relationships with senior stakeholders.
Key ResponsibilitiesCommercial Leadership
* Set and deliver the commercial strategy aligned to company objectives.
* Lead and coach a high-performing sales team.
* Drive new revenue streams across sponsorship, content, partnerships, and digital.
Event Strategy & Growth
* Shape and implement the event growth roadmap.
* Build relationships with key stakeholders, sponsors, and partners.
* Monitor industry trends and adjust positioning and pricing accordingly.
* Develop and deliver strategic proposals to high-value prospects.
Content & Experience
* Oversee conference and content development with our conference and marketing teams.
* Innovate new features, formats, and networking opportunities to enhance event value.
Stakeholder & Industry Engagement
* Represent the brand at trade shows, conferences, and key networking events.
* Build relationships with senior leaders, media, and associations within the industry.
Sales & Business Development
* Maintain a strong pipeline of leads using databases, referrals, and research.
* Lead outbound campaigns across calls, email, LinkedIn, and video.
* Own the entire sales cycle—from outreach to deal closure and client onboarding.
* Manage CRM (Salesforce preferred), ensuring accurate reporting and forecasting.
Client Relationship Development
* Consult and support clients in achieving their goals through event participation.
* Deliver an outstanding onboarding experience for new customers.
Cross-Functional Collaboration
* Work closely with marketing, content, and operations to align messaging and execution.
* Feed market insights back into event planning and development.
Travel & Representation
* Attend and represent Blueprint at industry events across the USA, Europe, and the Middle East.
Essential Skills & Experience
* Proven success as an Event Director or Senior Event Manager on major B2B events.
* Strong P&L ownership and a history of exceeding commercial targets.
* Experience managing and motivating sales teams.
* Knowledge of sectors like lubricants, chemicals, or advanced manufacturing (advantageous).
* Excellent cold-calling and telephone sales skills.
* Confident in speaking with C-suite decision-makers.
* Familiarity with CRM systems, ideally Salesforce.
* Exceptional communication and negotiation skills.
* Highly organised, with excellent follow-up discipline.
Personal Qualities
* Entrepreneurial and commercially driven.
* Strong leadership presence and ability to motivate others.
* Ambitious, results-oriented, and proactive.
* Culturally aware and personable with international clients.
* Able to thrive in a fast-paced, high-growth environment.
Other Requirements
* Fluent in English (additional languages like German, Spanish or Arabic are a plus).
* Eligible to work in the UK and travel internationally without restrictions.
* Willingness to travel internationally for events and meetings.