Job Description
Digital Analytics Manager (Contract)
Berkshire - 1 day per week in the office
Retail
£400-£500 per day (outside IR35)
Our retail client is seeking an experienced Digital Analytics Manager to lead their analytics function during a key period of transformation. This role is ideal for someone who combines deep hands‑on technical capability - particularly in GA4 and SQL - with strong leadership experience.
You'll oversee a team of up to five analysts and play a crucial role in optimising the digital customer experience across web, product, and omnichannel journeys, including checkout funnels, click‑and‑collect flows, and on‑site behaviour analysis.
Role & Responsibilities
* Lead and mentor a team of up to five digital/product analysts, ensuring high-quality delivery and capability uplift.
* Own end‑to‑end digital analytics strategy across web and product experiences
* Drive actionable insights using GA4 to understand customer behaviour, conversion paths, and onsite performance
* Use SQL to extract, manipulate, and analyse data from various platforms and databases
* Monitor and improve customer journeys including checkout, click‑and‑collect, product discovery, and wider digital touchpoints
* Partner closely with product, UX, eCommerce, trading, and engineering teams to prioritise and deliver data‑driven improvements
* Translate complex data into clear recommendations that support commercial and digital KPIs
* Ensure robust tagging, tracking, and measurement frameworks are in place across digital properties
* Present insights and strategic recommendations to senior stakeholders, influencing decision‑making at pace
Skills & Experience
* Mandatory retail sector experience - strong understanding of retail digital journeys, trading cycles, and eCommerce performance drivers
* Proven experience as a Digital Analytics Manager
* Hands‑on expertise with Google Analytics 4 (GA4), including event configuration, exploration reporting, funnels, and attribution
* Strong SQL skills for deep‑dive analysis and dataset creation
* Demonstrated ability to manage, coach, and develop analyst teams (up to 5 people)
* Experience analysing onsite behaviour, customer journeys, web/product performance, and checkout optimisation
* Excellent communication skills with the ability to simplify complexity for non-technical audiences
* Strong stakeholder management - comfortable influencing senior leaders in fast‑paced retail environments
* Knowledge of tag management, experimentation, or CRO tools is a bonus
Benefits
£400-£500 per day, outside IR35, London based, 1 day per week in the office
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page
Digital Analytics / Manager / GA4 / SQL / Insights / Retail