The Brand & PR Executive will work across an exciting range of projects and initiatives for Film London, the British Film Commission and Games London, and will take a leading role in developing and delivering the organisation’s narrative and visual identity and assets to the highest possible standard.
A key member of the organisation’s Communications team, they will produce and oversee the delivery of high-quality marketing, branding & design, and PR content, championing London and the UK as a global production hub, and promoting London as a capital for film culture and talent. They will work across all departments to meet the organisation’s domestic and international objectives, and support the corporate sponsorship and partnership strategy.
Key Responsibilities
Branding, Design and Marketing
· To oversee the Film London brand and visual identity, delivering the design and production of Film London branding and marketing materials such as brochures, flyers, showreels, adverts, magazines and invitations.
· To compose design briefs, draft engaging copy, liaise with external designers, work creatively in-house, to produce a range of marketing materials to specific briefs, deadlines and budgets. This includes sourcing and clearing images for marketing purposes.
· To take a lead role in coordinating Film London’s, and, where required, Games London’s marketing presence at markets and events, also assisting with marketing materials for inbound business trips.
· To support the company’s commercial strategy and deliver marketing and branding activities to service corporate partners and sponsors, including Film London membership schemes.
· To train staff to work within brand guidelines and sign off their marketing materials.
· To oversee design and production of BFC marketing materials produced by the BFC’s Communications Assistant, providing advice and support where required.
Public Relations & Media
· Work with the Head of PR & Marketing to devise and implement impactful content strategies, particularly in media and PR, and evaluate campaigns, helping to develop the narrative identity of Film London.
· Work closely with the key colleagues in Film London to identify, research and develop press and PR opportunities that help showcase London as a film-making and film culture capital.
· Research and write compelling content for press releases, briefing papers, and blogs/articles as required.
· Distribute press releases, images, and other press materials.
· Assist with setting up media events and attend as required.
· Build excellent relationships with key media contacts, partners, external stakeholders, publicists etc.
· Monitor industry cuttings and identify opportunities for comment as well as sharing news relevant to Film London.
General
· To work with the Digital Coordinator to deliver Film London’s industry and public facing e-communications.
· To track and monitor relevant financial information including purchase orders, invoices and financial reporting, including managing project budgets as required.
· To operate at all times within the agency’s Equal Opportunities policy, Diversity plan and Code of Practice.
· To participate as required in cross-agency teams considering issues relevant to a range of the agency’s work.
· Any other duties as may be reasonably required.
Experience and Personal Qualities
· Substantial experience within a communications, marketing and/or PR team.
· A creative eye and strong working skills in Adobe Creative Suite, specifically InDesign and Photoshop, and preferably a working knowledge of Illustrator, and Canva.
· The ability to perform in-house design work and oversee outsourced projects to a high standard.
· Highly creative, with experience overseeing and creating impactful and engaging content for a variety of communications channels.
· The ability to work confidently and personably with media and industry representatives and partners of all levels.
· Ability to communicate, negotiate, network and influence effectively with both internal and external stakeholders.
· Ability to understand, interpret and present complex information in a clear and persuasive way for a wide range of audiences using a variety of channels.
· Strong team-player.
· Excellent written and oral communication skills, along with a keen eye for detail.
· Ability to work under pressure and deliver to deadlines.
· Proven interest in the film and media industries.
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