Job Description
Your new company
Join one of the UK's leading connectivity providers, delivering broadband, mobile, TV, and digital services to millions of customers nationwide. With a commitment to innovation, sustainability, and investment in next-generation networks, this name-brand business is shaping the future of connectivity and empowering businesses and individuals to stay connected, informed, and entertained.
Your new role
As a CRM Campaign Ops Specialist, you will be responsible for planning, creating, and executing multichannel campaigns that drive engagement and retention. Working within an Agile environment, you'll collaborate with cross-functional teams to deliver high-quality, personalised experiences for customers.
Key Responsibilities:
1. Plan, build, and launch CRM campaigns across email, SMS, push notifications, and in-app messaging using Braze or Salesforce Marketing Cloud.
2. Design automated workflows and Canvas Journeys based on lifecycle stages and behavioural insights.
3. Personalise campaigns using Liquid scripting for dynamic content.
4. Collaborate with data teams to ensure accurate segmentation and targeting.
5. Conduct A/B testing and optimise campaigns using performance insights.
6. Ensure compliance with GDPR, CCPA, and deliverability best practices.
7. Monitor KPIs and report on campaign performance.