CRM Manager – CRM Manager at Betfair, part of Flutter UK & Ireland. We’re looking for a CRM Manager to join our Customer Marketing Team. As CRM Manager for Betfair, you will play a pivotal role in driving growth across the UK & Ireland through lifecycle marketing. You will lead the delivery of CRM strategies across activation, retention, and reactivation, creating personalised, data‑driven customer experiences across multiple channels. Reporting to the Senior CRM Campaign Manager and managing two CRM Executives, you will collaborate with CRM, Commercial, Analytics, Brand, Product, Data and Planning teams to deliver innovative customer journeys and automated communications that deepen engagement, strengthen customer value, and drive commercial performance.
What you’ll be working on:
* Delivering CRM strategies that support commercial objectives and customer growth.
* Supporting Planning to translate priorities and propositions into targeted CRM campaigns.
* Driving segmentation, targeting, and personalisation to ensure customers receive relevant communications at the right time.
* Partnering with Analytics and Data teams to define KPIs, measure performance and generate actionable insights.
* Leading test‑and‑learn initiatives to continuously improve campaign performance.
* Managing the end‑to‑end execution of campaigns, ensuring quality, accuracy and timely delivery.
* Working closely with Brand teams to ensure communications are consistent, compelling, and aligned to Betfair’s tone of voice.
* Ensuring all activity complies with regulatory, GDPR and data governance requirements.
* Managing and developing two CRM Executives through coaching, performance management and ongoing support.
How you’ll play to win:
* Proven experience in CRM, lifecycle marketing or digital marketing roles.
* Strong customer focus, using insight and data to shape communications and experiences.
* Excellent communication and stakeholder management skills, with the ability to influence at all levels.
* Strong commercial awareness and a results‑driven approach to performance improvement.
* Ability to manage creative development and campaign execution to a high standard.
* Collaborative working style, building effective relationships across cross‑functional teams.
* Experience working within complex matrix organisations and managing multiple stakeholders.
What's in it for you:
* Flexible ways of working – home or office, it’s your choice.
* £1,000 learning fund.
* Bonus scheme.
* Unlimited holiday.
* Pension contribution scheme.
* Private healthcare.
* Access to thousands of Udemy courses.
* Invest via the Company Sharesave Scheme.
* 16 hours paid volunteering time per year.
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don’t have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
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