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Head of performance marketing

East Grinstead
ILG (International Logistics Group Ltd)
Head of performance
Posted: 17 February
Offer description

About us
We're an award-winning, market-leading 3PL specialising in high-quality order fulfilment and delivery services. ILG customers are premium brands, many in the beauty, fashion and wellbeing sectors. Our mission is to help them succeed. So, if you want to develop an exciting career, learn from a friendly team and realise your full potential in a fast-growing company, this is the role for you.

The role
Reporting to the Marketing Director, the Head of Performance Marketing is responsible for driving measurable pipeline and revenue impact from ILG's digital marketing investment. You will own the end-to-end performance marketing engine, ensuring paid channels, conversion journeys and funnel performance deliver high-quality, sales-ready demand aligned to business growth priorities. The key responsibilities of the role are:
Own the strategy, planning and delivery of all performance marketing activity across paid search, paid social and conversion optimisation
Drive consistent growth in high-quality leads, opportunities and sales conversations from digital channels
Ensure marketing investment is focused on the highest-return channels, campaigns and audiences
Lead the development and optimisation of landing pages, journeys and conversion paths
Maintain ownership of lead scoring, funnel performance and handover to Sales
Design and manage ongoing testing programmes to improve targeting, messaging and offers
Track performance from campaign through to opportunity and revenue
Produce clear, decision-ready reporting on CPL, cost per MQL and cost per opportunity
Use insight and data to guide budget allocation and future investment
Lead, coach and develop the Demand Generation Manager and Marketing Assistant
Manage and challenge external agencies to ensure strong performance and accountability

What we are looking for
Proven experience in B2B performance or demand generation marketing
Strong hands-on experience with paid search and paid social
Experience owning funnel performance and lead quality
Strong analytical skills and confidence working with data and reporting
Experience using CRM and marketing automation platforms (e.g. HubSpot)
Commercial mindset with a clear focus on revenue outcomes
Experience managing and developing team members
Comfortable working in a fast-paced, growth-oriented environment

Benefits
Discretionary company bonus scheme
Following successful probation period opportunity for hybrid working in line with ILG policy up to 50/50 remote / office working
Pension, Life Assurance, Healthshield Cash Plan and Discount Perks
25 days holiday (plus Bank Holidays) with the option to buy/sell holiday
Birthday leave
Free on-site parking, with electric car charging at certain locations
Range of employee awards
Regular social events
Employee assistance programme to promote mental health wellbeing
Cycle to work scheme
Enhanced maternity and paternity leave

Job Application Requirements - We welcome your application and look forward to considering you for this role. Please note the following important requirements for all applicants:

Right to Work in the UK & Basic DBS Check – You must have the legal right to work in the UK, (we are not able to sponsor you). If successful, you will also need to pass a Basic Disclosure and Barring Service (DBS) check before starting employment. We use a third-party checking service for each of these, so you will need to provide them with relevant information if offered a role with us.
References - We reserve the right to request two or more references, to cover the past five years of your employment history. Please ensure you can provide accurate contact details for each of your referees.
English Language – You must be able to work in English; enough to fully understand spoken and written work instructions, follow health and safety guidance and participate in discussions with your manager or colleagues.

If you meet the role requirements, as well as the above, and are ready to take the next step in your career, we encourage you to apply.

Please be aware we will be considering applications as we receive them and arranging interviews accordingly. Depending on the volume of applications we receive we may close this advert ahead of the advertised closing date.

For more information about our company or employee benefits please visit

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