More Than Just A Job
As a proud B-Corp we focus on using business as a force for good. We do this by balancing out people and planet with profit. For every Mindful Chef recipe box bought we donate the equivalent of a school meal to a child in a less developed country (over 20 million meals donated and counting...) and we have also pledged to go Net Zero by 2030 but there are so many other initiatives that we would love to tell you about!
What we are looking for
Mindful Chef is looking for a hybrid powerhouse who sits at the intersection of data-driven media buying and high-impact creative storytelling. You will own the creative lifecycle for our paid social channels, accelerating our customer growth into a world of high-velocity, performance-tested content.
You are
* Experience: 4-6 years in Performance Marketing or Creative Strategy (D2C/Subscription background preferred).
* The "Meta Native": Deep understanding of the Meta auction, Advantage+, and creative-led growth.
* Analytical Mind: You enjoy spreadsheets as much as storyboards. You know that a 1% lift in Thumb-Stop Rate can save thousands in spend.
* Process Driven: Experience with Frame.io, MotionApp, or Trello/Asana to manage high-volume creative workflows.
You will
* Develop and own the Performance Creative Roadmap, ensuring every asset has a clear hypothesis based on our target audience and personas.
* Bridge the gap between Brand and Performance, ensuring our creative output builds long-term brand equity while driving immediate conversion.
* Production: Direct our in house video editor, photographer and designers and external creators to produce sufficient volume of creative iterations per week.
* UGC & Influencers: Source, brief, and manage a roster of UGC creators and influencers to provide a constant stream of authentic footage.
* Creative Directing: Storyboard hooks, transitions, and "the middle" for Meta-first content to be developed through internal or external resource.
* Testing Framework: Implement an effective testing methodology to identify winning combinations quickly.
* Data Analysis: Dive into data to report on creative efficiency, signal and audience quality, integrating with attribution modeling and forecasts.
* Media Buying: Manage and oversee the Meta account structure to ensure creative is given the best environment to scale.
* Manage relationships with creative agencies and platform partners
* Work cross functionally within marketing to integrate thinking with owned and earned channels.
* Establish close working relationships with dependent departments including finance and technical teams.
Why us?
* A competitive package that rewards your skills and dedication.
* Hybrid working from our office based in Wandsworth.
* Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
* Join an award-winning startup backed by the largest food and beverage company globally.
* Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
* Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, and a generous holiday package (30 days + bank holidays).
* Access to LinkedIn Learning, Better Up (AI Coaching Assistant) and yearly learning budget.
* Enjoy a 50% discount on all Mindful Chef products.
* Enhanced policy of up to 6 months full pay primary parental leave and up to 6 weeks full pay secondary parental leave.
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