Our brands are worth millions, and it needs people with passion, energy, and dedication to evolve, protect, and ensure their values are embedded in everything we do. In this role, you will collaborate with all areas of the business, serving as their go-to expert for brand advice. This could involve working with our advertising team on TV campaigns, ensuring the right messages reach our customers, or guiding internal communications for live events, helping optimize our assets and solve creative challenges. You will also help develop our brands, ensuring they remain relevant and continuously evolve to meet customer needs. This is a varied role, supported by a creative and passionate team who care deeply about our brands and their perception.
What you'll be doing
* Embed our brand vision, experience, identity, and creative platform across all business areas, ensuring consistency and impact.
* Establish and manage brand governance processes to ensure compliance with EE brand guidelines and principles.
* Provide expert consultation and final approval on all communications—internal and external—across channels including events, retail, digital, and training.
* Maintain and evolve our brand guidelines, ensuring they stay relevant, accessible, and consistently applied.
* Oversee creation, distribution, and evolution of brand assets aligned with strategic goals.
* Build strong relationships across teams, partnering on projects to bring the brand to life.
* Develop and deliver brand inductions, establishing a sign-up process for future sessions.
* Work with the strategy team to ensure product and service development aligns with the brand vision.
Essential skills and experience
* Comprehensive knowledge of branding disciplines, including strategy, visual identity, and experience.
* Understanding of the creative process and the strategic value of corporate identity.
* Experience managing brand assets and governance.
* Passion for branding and marketing with a focus on impactful brand experiences.
* Exceptional communication skills, both written and verbal.
* Strong planning, organization, and project management skills.
* Ability to collaborate effectively and influence stakeholders.
* Confident decision-making skills, with ability to navigate ambiguity.
* Experience in creative briefing, problem-solving, and a keen eye for design and detail.
* Copywriting skills and visual sensibility.
BT Group has a rich heritage as the world's first telco, with leading brands like BT, EE, Openreach, and Plusnet. We are at an exciting inflection point, investing in digital infrastructure, 5G, and AI to revolutionize connectivity and customer experience. Join us to be part of this transformation and help shape the future of telecommunications in the UK.
* Annual on-target bonus: 10%
* BT Pension scheme: minimum 5% employee contribution, BT contribution 10%
* 25 days annual leave + 8 bank holidays, with options to buy additional leave
* 2 weeks' carer’s leave
* Family Leave policy from January 2025: 18 weeks full pay, 8 weeks half pay, 26 weeks statutory
* Enhanced women’s health support
* Life Assurance: 4x life cover
* Colleague discounts on BT and EE services
* Access to retail discounts, healthcare options, and volunteering days
* Electric vehicle salary sacrifice scheme
* 24/7 virtual GP services
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