Marketing Analyst (Insights & Analytics Generalist) - B2C
Location: London (Central St Giles) - Hybrid (3 days onsite)
Duration: June 2026 - April 2027
Are you an insights Powerhouse who cares less about Back End data engineering and more about solving the "So What?" behind human behavior?
We are looking for an autonomous, hands-on L5-equivalent Analyst (5-8+ years experience) to sit at the intersection of data, psychology, and strategy for a world-leading online video and creator platform.
The Role
Forget row-level data cleaning. You will act as a strategic internal consultant for our B2C marketing team-translating ambiguous briefs into brilliant analytical frameworks and high-impact business narratives.
* Decode Trends: Analyze how users interact with short-form vs. long-form content and Connected TV.
* Tell the Story: Move beyond raw stats to explain why consumer shifts happen and how marketing strategy should respond.
* Blend Data Sources: Merge internal behavioral metrics, third-party research (Kantar, Nielsen), and custom qualitative/quantitative experiments into executive-ready decks.
* Drive Impact: Design end-to-end A/B tests, measure campaign ROI, and champion a psychologically safe team culture.
The Profile
* Experience: 5-8+ years in B2C marketing analytics, consumer insights, or market research (ideally from top-tier B2C tech, media agencies, or major CPG).
* Technical Chops: Highly proficient in SQL, Python/notebook environments, and advanced spreadsheet modelling.
* The Science: Solid grasp of A/B testing, regression, confidence intervals, and experimental design (DoubleML is a big plus).
* The Edge: Deep context in the digital video/content creator landscape and the ability to stand your ground with senior stakeholders.
Ready to shape how the world consumes media? Apply now.
Randstad Technologies is acting as an Employment Business in relation to this vacancy.