Grafton Recruitment are recruiting a CRM Manager for a leading heat network energy supplier in the Greater Bradford area. Our client is a leading provider of end-to-end heat network solutions, with a nation-wide presence, over 40 years of experience in reducing carbon emissions and 200+ employees. Their client base includes local authorities, housing associations and private developers. Helping to optimise energy efficiency, manage renewable energy, and focus on well performing schemes, whilst minimising costs to the resident. They are looking for an CRM Manager, collaborating closely with Sales, Client Account Management, Marketing, and Finance, ensuring the CRM system supports strategic growth. The role is ideal for a strategic thinker with a strong background in CRM marketing, customer lifecycle management, and data-driven decision-making. Key Responsibilities: Strategic CRM Development Conduct a comprehensive audit of the current CRM system to identify gaps and recommend improvements. Design and implement CRM strategies to enhance customer acquisition, retention, and growth. Increase product/service conversion rates by 10%. Reduce lead time from quote to order. Improve forecasting accuracy for order placement.CRM Expansion & Advocacy Extend CRM functionality to support the full client lifecycle. Act as a CRM ambassador-educating teams, promoting best practices, and driving adoption. Implement a client-facing ticketing sys...