Product & Proposition Marketing Manager
This is a Hybrid role based in London or Nottingham (40% in the office) reporting to the Director of Customer Engagement for Marketing Services.
Responsibilities
* Lead the development and execution of product marketing and propositions across the Experian Marketing Services portfolio
* Develop an understanding of EMS markets, buyers, sectors and use cases to inform clear positioning and messaging
* Monitor market trends, competitive activity and customer feedback to continuously refine positioning and propositions
* Define and maintain value propositions, positioning and narrative that differentiate EMS products and capabilities in market
* Partner with Product Management to translate product capabilities, roadmaps and strategic plans into market‑ready propositions
* Create high‑quality product marketing assets that articulate EMS value, including messaging frameworks, decks, use cases and supporting content
* Support go‑to‑market planning and product launches, ensuring Marketing Services products are clearly positioned and well understood
* Collaborate with Customer Engagement, Go‑To‑Market and Marketing teams to improve market awareness and engagement while ensuring all product and proposition messaging is accurate, compliant and fit for purpose
Experience and Skills
* Product marketing experience within B2B Marketing Services, AdTech, or Media and Technology Services
* Experience creating and owning value propositions and value‑led narratives
* Experience creating engaging content and marketing materials delivered across campaigns, events, PR
* Excellent storytelling skills to bring the value we deliver to clients to life
* Excellent cross‑functional collaboration and stakeholder management
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