We are working on behalf of a leading financial services organisation that is looking to appoint a Brand Manager. This is a pivotal role, focused on delivering high-impact brand activation campaigns and enhancing brand awareness across key market segments. The ideal candidate will bring a blend of creativity, commercial thinking and executional excellence. You will be an experienced brand marketer with a strong understanding of campaign delivery within a complex, regulated or financial services environment.
This is an exciting opportunity to join a forward-thinking business and play a key role in shaping how its brand is perceived across multiple touchpoints. You’ll work closely with internal stakeholders, marketing teams, agencies and creative partners to deliver cohesive, insight-led campaigns that drive awareness and engagement across B2C, B2B and B2B2C audiences.
The successful candidate will be involved in:
* Contributing to the planning, execution and evaluation of integrated brand campaigns across paid, owned and earned channels.
* Delivering consistent brand messaging that aligns with group strategy and supports commercial objectives.
* Producing high-quality campaign briefs, manage agency relationships and oversee creative development.
* Collaborating with business units and internal teams to adapt and deploy assets for maximum impact.
* Supporting the delivery of content for digital and social media platforms.
* Managing campaign schedules and media plans in line with broader brand strategy.
* Providing robust post-campaign analysis, reporting on brand effectiveness and engagement metrics.
* Driving awareness of brand campaigns internally, fostering a culture of brand advocacy.
* Working with partners and sponsorships to activate brand properties and align assets with campaign goals.
* Supporting brand integration initiatives within wider corporate narratives and strategies.
The ideal candidate will have:
* Solid experience in a brand or marketing role within a large organisation or agency.
* Proven track record in developing and executing campaigns across multiple channels including digital, TV, print, OOH, and social media.
* Strong stakeholder engagement skills, with a collaborative and solutions-focused mindset.
* Experience in delivering partnership or sponsorship-based brand activity is advantageous.
* Confident in campaign performance measurement and use of data to refine strategy.
* Able to manage competing priorities and thrive in a dynamic, fast-paced environment.
* Resilient, proactive and able to navigate ambiguity with a positive attitude.
If you would like to find out more, apply here or email Chris at Christopher.rolfe@bruinfinancial.com.